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Rubicon

Campaign
Agency Network: 
Published/Aired: 
June 2017
Nobile: Rubicon

Description

The Hang Loose concept was created to encourage wake boarders to find peace by looking inside themselves. Five designs have been created, and they reflect five unique personalities and sets of experiences. When all the prints for each model are combined and placed side by side, they create a unique board design – each of which is simple yet modern and aims to attract a younger target audience through innovative 3D image rendering, fun imagery and a gadget-centric approach. Every board tells a unique story.

The five wooden wakeboard designs all reflect different characteristics, and this is expanded on within the posters: Rubicon BRAH is a story of brotherhood and love of adventure; ALOHA shows a peaceful world of feminine emotions and simplicity; SHAKA tells a story of childhood friendship and imagination; AKAW epic speaks of spectacular adventures and curiosity; and BEE 3 is a tribute to inner freedom and creativity.

Print advertisement created by Saatchi & Saatchi, Poland for Nobile, within the category: Sports.

Caption

Best part of your wake.

Advertising Agency: Saatchi & Saatchi IS, Poland
Creative Director: Michał Pawłowski
Design Director: Rafał Nagiecki
Art Directors: Anna Caban, Bartosz Morawski, Kamil Bugno, Rafał Nagiecki
Retouching: Aleksander Bieroński, Bartosz Morawski, Kamil Bugno
3D Artist: Bartosz Morawski
Senior Copywriter: Marta Frączek
Account Director: Jakub Krawczyk
Account Supervisor: Anna Borysewicz
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