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silvi's picture

You can use a impact image for this campaign. This is very naif.

Activity Score 4134
razorsharp creative's picture

Very simple, and very powerful. Mixing the use of a child's type of toy (cutouts) with the color palette helps to drive home the message. It's better than showing an actual photograph because the illustration helps to recall the feeling of childhood and children, and then to juxtapose that with the subject matter is disturbing...which is what this ad is trying to communicate. Nice.

razorsharp creative
Activity Score 186

-Richard Todd Aguayo (razorsharp creative)

gilgo's picture


Activity Score 7
Creative Director
gilgo's picture

good idea is good idea, everywhere. it just have to be unexpected&relevant. so simple...

Activity Score 7
Creative Director
Phil Lestino's picture

Firstly i think its great that the creative director thinks this a good idea...however I find this confusing. Am I wrong to think that rambam is a plastic surgery?
If it is then saying how difficult surgery is does not sell it very well. If it is not a plastic surgery then what is it...never heard of an aesthetics clinic or is it a healthcare campus
(whatever that is) or what.....confusing and dare I say slightly paedophillic. By the way gilco, does razorsharp work for you??

Phil Lestino
Activity Score 1654
gilgo's picture

hi. never heard of razor till this morning. never work for me.
rambam is the best healthcare campuse in israel. and the ad is for its aesthetics clinic.
thanks any way for the comment.

Activity Score 7
Creative Director
Hibon's picture

Nice idea.

Activity Score 3666

Simple ideas are the best !

Sven Gali's picture

Nice ad, but who out there ever thought that plastic surgery was child's play?

Sven Gali
Activity Score 843
J Designer's picture

I love the artwork, colours, layout and idea. There is just one thing that bothers me. Should the line be "It's no child's play" or "It's not child's play" ?

J Designer
Activity Score 2416
Graphic Designer at Click Clack
Muhammad Imran's picture

There is some kinda twist between (no and not) I'm sure. Great art indeed!

Muhammad Imran
Activity Score 614
Art Director at Orbit Advertising |


dsklan's picture

bigger tits is ok, but who wants a bigger butt?!

Activity Score 1908
Art Director at homeshop
mayankbarolia's picture

simple and effective..

Activity Score 142
Gearbox's picture

I would think it's great if it were for a body image campaign, to try and combat the cultural shift towards an unrealistic standard of beauty. The message I'm getting from the execution is "plastic surgery is not for kids." I mean, what parent would give a child a plastic surgery-themed toy? But the ad is actually for a clinic, so I've gotta say, great idea but it seems like it should be for something else.

Activity Score 114
silvi's picture

You can use a impact image for this campaign. This is very naif.

Activity Score 4134
ek kanya's picture

its nice. like it.

ek kanya
Activity Score 806

am an advertising junkie | read my flog at http://www.desicreative.com/forum

jsjv's picture

The art is really good. The point being that plastic surgery shouldn't be treated as a sport/game, you have better option: Rambam, right?

Activity Score 39
Copywriter at Leo Burnett
michelangelo's picture

this is simply good and to the point

Activity Score 656
bi_sign's picture

ohhh very cute i like it

Activity Score 258
Art Director
tchifi's picture


Activity Score 162
Creative Director
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