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Train station

Campaign
Agency Network: 
Published/Aired: 
January 2009
Nivea:  Train station

Description

Print advertisement created by TBWA, Chile for Nivea, within the category: House, Garden.

Advertising Agency: TBWA/Frederick, Chile
Executive Creative Director: Pablo Leiva
Creative Director / Copywriter: Cristian López
Art Director: Gonzalo Arévalo
Illustrators: Gonzalo Arévalo
Photographer: Alfredo León
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Highest Rated

greig's picture

me gusto mucho...sobre todo la fotografia, pensando que veo esa estacion todos los fin de semana....

greig
Activity Score 22
Publicidad
STRTLRS's picture

Nice photography on this series. Quick-get, linear message will speak well to the target. Good job.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

Guest's picture

no !

Guest
NatalieM's picture

Since there is no sun here, this actually works better than the library setting. It is a self tanner after all.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

Nice photography – stupid idea. Why should someone in the subway when he's already tanned. I don't know.

Guest
Guest's picture

I think you missed the idea. It seems to me the towel represents the fact that you can have that "tanned look" anywhere you go. The towel is simply a graphic representation, and not supposed to represent literally laying out to tan in a subway.

Guest
Guest's picture

Simply put, Splendid Creativity

Guest
iswanda82's picture

i think the message is this tan is soooo good you could ge a tan anywhere when there's a light.... no?

iswanda82
Activity Score 344
Art Director
Guest's picture

nice photography but not working good in this particular ad. Wherever u go is a good caption but wrong situation.. i think so.Idea Is good... but not for common man.

Guest
Guest's picture

grrrrrreeaat photo, but, where's the idea??

Guest
Guest's picture

The idea is that you don´t have to be in the beach to get a tan, or spend money in the solarium because with Nivea Sun you can get the same results.

Guest
Guest's picture

me gusto mucho..sobre todo la fotografia, pensando que veo esa estacion todos los fin de mes...

Guest
greig's picture

me gusto mucho...sobre todo la fotografia, pensando que veo esa estacion todos los fin de semana....

greig
Activity Score 22
Publicidad
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