Description
Print advertisement created by TBWA, Chile for Nivea, within the category: House, Garden.
Executive Creative Director: Pablo Leiva
Creative Director / Copywriter: Cristian López
Art Director: Gonzalo Arévalo
Illustrators: Gonzalo Arévalo
Photographer: Alfredo León
Highest Rated
me gusto mucho...sobre todo la fotografia, pensando que veo esa estacion todos los fin de semana....
Nice photography on this series. Quick-get, linear message will speak well to the target. Good job.
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I think, therefore... yeah.
no !
Since there is no sun here, this actually works better than the library setting. It is a self tanner after all.
-Natalie
http://www.nataliemarion.com
Nice photography – stupid idea. Why should someone in the subway when he's already tanned. I don't know.
I think you missed the idea. It seems to me the towel represents the fact that you can have that "tanned look" anywhere you go. The towel is simply a graphic representation, and not supposed to represent literally laying out to tan in a subway.
Simply put, Splendid Creativity
i think the message is this tan is soooo good you could ge a tan anywhere when there's a light.... no?
nice photography but not working good in this particular ad. Wherever u go is a good caption but wrong situation.. i think so.Idea Is good... but not for common man.
grrrrrreeaat photo, but, where's the idea??
The idea is that you don´t have to be in the beach to get a tan, or spend money in the solarium because with Nivea Sun you can get the same results.
me gusto mucho..sobre todo la fotografia, pensando que veo esa estacion todos los fin de mes...
me gusto mucho...sobre todo la fotografia, pensando que veo esa estacion todos los fin de semana....
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