Thermal image, 2

Campaign
Agency Network: 
Published/Aired: 
July 2007
Nivea:  Thermal image, 2

Description

Print advertisement created by FCB, Brazil for Nivea, within the category: Health.

Caption

Nivea Deodorants. For those who need protection most.

Advertising Agency: Giovanni + DraftFcb, Sčo Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Darcio Estaliano
Copywriter: Guilherme Aché
Illustrator: Fábio Vido
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Highest Rated

phoamcor's picture

weak

phoamcor
Activity Score 1282
sodomy's picture

hummm ! interesting visual

sodomy
Activity Score 262
student academy of art university [advertising]
FadZ's picture

the copy is saying"... those who need protection most" the visual is saying "... for the areas needing protection most..." or i m just being too picky
plus, they could have made more sense out of the used concept "Thermal scan"

FadZ
Activity Score 27
tamra C2
phoamcor's picture

weak

phoamcor
Activity Score 1282
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