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Stress Protect, 4

Campaign
Agency Network: 
Published/Aired: 
May 2013

Description

Print advertisement created by FCB, France for Nivea, within the category: Health.

Caption

Who is that girl?
In case of sudden stress. Stress Protect deodorant.

Advertising Agency: Draftfcb, Paris, France
Creative Director: Odile Crézé
Art Director: Jérémy Treccani
Copywriter: Baptiste Szuwarski
Deputy Managing Director: Laure Poquet
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Highest Rated

fotdot's picture

I think it's simple. But creative visual is very boring.

fotdot
Activity Score 673
Creative Director
adri10288's picture

I like the concept. But the headlines could've been so much funnier. They're kind of really boring.

adri10288
Activity Score 337
Copywriter at Zebra Studios
certaintly's picture

agreed

certaintly
Activity Score 3994
cvchitale's picture

bogus.....layered to an extent whr u feel its promising more than a deo is ought to do...stree...hence precipitation...hnc the deo...

cvchitale
Activity Score 1418
Copywriter
monoliz's picture

i guess all this sort of products rely only on stress factor and pretty often, as in this case, it is not creative and dumb.
and of course this product won't take your stress away, it conceals it at best

monoliz
Activity Score 1304
punit.rathor's picture

in my opinion that is clever concept but execution is boring

punit.rathor
Activity Score 230
Art Director at Advertising Agency
feysal's picture

love the concept and the style

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

kleenex's picture

Concept is good, copy not so great.

kleenex
Activity Score 52690
Web Designer/Developer
fotdot's picture

I think it's simple. But creative visual is very boring.

fotdot
Activity Score 673
Creative Director
Maxster's picture

Bad copy.

Maxster
Activity Score 67
Creative Director
Bob.C's picture

The product is a stress protect deodorant antiperspirant so the link is solid. I agree with everyone on the lazy copy and to be honest graphically it's weak, the color choice feels off.

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

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