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imke's picture

How did it meant sensitive skin ?
Could anyone get it to me ..

"Idea never die"

imke
Activity Score 472
instinctive traveller's picture

Remember the famous 'covering the crotch' photograph (or photo-shop-graph)? This is a pun on it. Err... does it need more explanation? But then, the connect is rather oblique, do you think?
http://kettleandmug.blogspot.com

instinctive tra...
Activity Score 149
Copywriter
satan's picture

idea is certainly DEAD in this case

satan
Activity Score 181
Client Servicing
popdistortion's picture

At first I thought that it's funny. On second thought... what does that have to do with sensitive? I haven't got sensitive skin and yet I would not like a ball shot into my face. The story is weak.

popdistortion
Activity Score 1592
balaazs's picture

the story is not completely OK, yet i think that those guys who previously didn't think about using nivea, now think about it for 2 secs

balaazs
Activity Score 66
Copywriter
addyhoch10's picture

due to this brand new NIVEA moisturiser their faces burnt like hell.
this turned out to be fatal as they forgot to protect their undersides...

besides, bad shot of the players, too much space on the left, no goal keeper, the crowd looks like a gaussian-blurred low-res-pic

addyhoch10
Activity Score 2592
Art Director
johann.s's picture

boring art direction ...

johann.s
Activity Score 112
Art Director
LAZ's picture

for the 3 seconds people look at an ad, this idea works well. Dont overthink it. its a fun visual pun i my oppinion. a familliar image turned upside down.

/LAZ

LAZ
Activity Score 288
Art Director
pindaro's picture

I think it works fine.

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

Axxl's picture

Very boring Art Direction. No footballteam wears white american apparel shirts. The crowd is much too blurry. Whatever, I don't like this ad, sorry.

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
act's picture

this ad is as boring as the recent world cup.

act
Activity Score 535
Art Director
CISBlues's picture

I've never read such a bunch of snipey comments in my life:

popdistortion - the idea is that your face is so sensitive that you'd rather protect it from the ball than your nuts.

addyhoch10 - some of your best criticisms of this is that there is no goaltender? And that the crowd is blurry?
Tell me, what would the addition of a goaltender do to improve this ad? What would a crisp, clear crowd shot add?

Axxl - you don't like the white uniforms. Could it be that the intent was to match the primary color of the Nivea product package??? Apprently you think it's important to see faces in the crowd also...

Seems you all are rather, uh, weak and a tad jealous, perhaps??

CISBlues
Activity Score 10
Copywriter
Axxl's picture

Weak and jealous??? ..... :) You're funny.

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
addyhoch10's picture

seems you had a rather, uh, bad day perhaps??

the art direction in this ad is very poor. the idea behind it isn't that breathtaking either.
so there's not a single reason for me or anyone to be jealous.
i'm sorry if i hurt your feelings by not liking this ad. have a nice new year's eve. cheers

addyhoch10
Activity Score 2592
Art Director
theassailante's picture

looks like the germans play soccer better than they do coming up with ads.

theassailante
Activity Score 234
Other
Joe76's picture

Too forced

Joe76
Activity Score 762
Art Director
ChuckNorris's picture

I hate this kind of line. (with a question)

ChuckNorris
Activity Score 834
Creative Director
Desi's picture

CISBlues, those uniform look bad, they look like someone just got out of the bed, perhaps a bit blue would help as that is Nivea's brand color.

The idea is ok, so instead of protecting your balls, you protect your face....but that is not really saying sensitive skin the best way.

Desi
Activity Score 1042
pankajadsoftheworld's picture

Cis blues i m with you,the idea is clear & smart.

pankajadsoftheworld
Activity Score 433
Illustrator
Vibe's picture

Terible shadow! is too black!!too prominent~

Vibe
Activity Score 230
Art Director
HV's picture

auch, bad execution...

HV
Activity Score 212
Art Director
B128's picture

Is this why they lost in the World Cup?

B128
Activity Score 392
Art Director
jador's picture

hehehehe, it s nice... because my freind mo did it before u, for hulter protection, and it s much much better... sorry

jador
Activity Score 20
Art Director
Guest's picture

it favolussssssssssssssssss

Guest
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