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Calcium Power

Agency Network: 
Published/Aired: 
April 2008
Nivea:  Calcium Power
Nivea Print Ad -  Calcium Power

Description

Print advertisement created by TBWA, Austria for Nivea, within the category: Health.

Advertising Agency: TBWA, Vienna, Austria
Creative Directors: Gerd Turetschek, Robert Wohlgemuth
Copywriters: Karin Schalko, Helmut Winkler
Art Director: Jan Christ
Account Supervisor: Barbara Lung
Photographer: Arnd Ötting
Graphic Designers: Jan Christ, Zoi Samara
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sodomy's picture

I think extra long is enough.

sodomy
Activity Score 262
student academy of art university [advertising]
truecopy's picture

This agency got exaggeration written all over. Overselling - in this one, pedigree or the sock but the bug spray is great.

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

djakuza's picture

would have been a good ad in the early 90s...

djakuza
Activity Score 517
Art Director
krautland's picture

exactly.

might have worked better as a tv commercial, too.

krautland
Activity Score 3214
Art Director at erm... no calls please.
everartz's picture

hmmmmmmm..... no!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Arebehn's picture

I would've taken the finger out.

Arebehn
Activity Score 50
Prolam Young & Rubicam
the Pun-isher's picture

First idea. Dig deeper next time.

the Pun-isher
Activity Score 228
all brand no flakes
theanc's picture
theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

juliangray's picture

I got to admit its a strong image.

juliangray
Activity Score 987
Art Director
Clovis Cordova's picture

Supergirl

Clovis Cordova
Activity Score 31
advertising
BigBrother's picture

simple benefit, simple idea. nothing groundbreaking, but a strong image that relies on an understandable exaggeration

BigBrother
Activity Score 94
jorj's picture

it is an old idea, nice picture...... just to give it some credits.

jorj
Activity Score 638
Art Director at Senior Art Director
JAGGY's picture

To me the nail seems to be artificial. To me.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Kateter's picture

ouch!
now this really hurts.

bad ad!
very bad.

Kateter
Activity Score 2029
Copywriter
alialli's picture

I like it, after all advertising is exaggeration.

alialli
Activity Score 211
Creative Director at Art Director
joelapompe's picture
joelapompe
Activity Score 3952
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