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Whale

Campaign
Agency Network: 
Published/Aired: 
March 2010
Nissan Print Ad -  Whale

Also From This Campaign 2

Description

A common perception about SUVs is that due to their massive stature they are sluggish, big fuel consumers and incapable of squeezing in traffic. Nissan crossovers defy those kinds of labels. They are perfectly adapted to city life with no compromise in volume and power, yet being easy to handle and agile due to enhanced technology. Our concept was: “the agile titan” and we exploited through suggestive imagery of big, powerful animals that intermingle as the smallest ones (a whale that makes just a drop for a splash or a lion that can squeeze like a cat).

Print advertisement created by Publicis, Romania for Nissan, within the category: Automotive.

Caption

Nissan. The Crossovers. Big size, slim fit.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu
Illustrator: Sorin Sorasan
Digital Artist: Cristian Costea
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R U serious's picture

Kudos Mr. Cristian Costea

R U serious
Activity Score 418

Say my name, say my name...

shahidali's picture

The agile titan is a nice route. But, to me, the visual does not have the impact that a SUV should carry.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Adaddicted's picture

This one is the best, may not get the 'splash' at first glance.
So many animals and mammels were brought under automotive in the past few days.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Phil Lestino's picture

The first part of headline The Crossovers, sounds like some kind of playtex bra. Big size, slim fit.......that kind of sounds like a bra for a woman with big boobies and a slim back. Is Nissan making bras not cars?

Phil Lestino
Activity Score 1684
xcreativity's picture

fail

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Pe's picture

Why fail if the concept is the same as the lion? Well done!

Pe
Activity Score 10
Lambuth University - Jackson TN - USA
smartbox's picture

It's not easy to understand...

smartbox
Activity Score 177
slammary's picture

VERY CUTE WORK. I LIKE IT. BUT JUST SOSO

slammary
Activity Score 214
Copywriter
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