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Traveling

Campaign
Agency Network: 
Published/Aired: 
January 2013
Nissan:  Traveling

Description

Print advertisement created by BBDO, Lebanon for Nissan, within the category: Automotive.

Caption

fuel your passion instead

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Associate Creative Director: Hovsep Guerboyan
Art Director: Michelle El Khoury
Copywriter: Chris Jabre
Illustrator: Malek Rizkallah
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Nurse Bell's picture

This is by far the worst of the recent 'gas pump hose' campaigns posted so far.

Nurse Bell
Activity Score 156
kleenex's picture

I want to agree with you..

kleenex
Activity Score 58797
Web Designer/Developer
Klara K.'s picture

From this execution, seeing alone without the other ones int he series, I get "Don't go by car, go by plane."

Klara K.
Activity Score 3343
Charles University in Prague
alekvf's picture

This campaign could actually work well for a loyalty reward card program... ESSO + AEROPLAN cross-promo... for every pumped gas, it could add up to redeem a trip, or shopping spree.
But this doesn't work for Nissan...

alekvf
Activity Score 22
Art Director
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