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Sign, 3

Campaign
Agency Network: 
Published/Aired: 
March 2010
Nissan:  Sign, 3

Description

Print advertisement created by TBWA, Egypt for Nissan, within the category: Automotive.

Caption

X-Trail with GPS now in Egypt.

Advertising Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta
Art Directors / Copywriters: Sameh George, Youssef Gadallah
Photographer: Hussien Shaban
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Highest Rated

xcreativity's picture

ahahahah

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Shubhra Aggarwal's picture

ummm ..if Egypt already has these handy signboards to help you at various cross-roads.. what is the GPS in the car for? .. or i have clearly, missed the point.. :O

Shubhra Aggarwal
Activity Score 86
Marketing Manager
kerana's picture

u missed the point... try at least understand what's written then comment.
Although it's a regular idea with nothing new.....

kerana
Activity Score 533
raducumucu's picture

The ad is bad like it is now. It would have been a great ad if there were only the street names in arab language. Then you would use a GPS because you do not understand the hieroglyphs. But as it is now, written also in english, it has no sense and no meaning for using a GPS. So, I would take out the panel with the street names in english, and transform it in a good ad.

raducumucu
Activity Score 21
Art Director - Mercury 360 |

www.lifecum.com

everartz's picture

hold it there! the name in arabic isnt as the one in english! so.....hmm where are we now?

everartz
Activity Score 7613
Art Director |

| everartz |

xcreativity's picture

ahahahah

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

mosho's picture

simply
the one in Arabic is other name for other street diff. than the one in English
so u have to understand the language b4 u judge :)
am Egyptian
and btw i don't like it as " raducumucu" said It would have been a great ad if there were only the street names in arabic language

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

R U serious's picture

It's a no.

R U serious
Activity Score 418

Say my name, say my name...

boutou's picture

if you live in egypt and understand arabic you'll be able to understand the ads... they are actually creative and very nice

boutou
Activity Score 8
Meezo's picture

The 2 signs are 2 different street names and both arrows are on the same direction

Meezo
Activity Score 40
Marketing Manager at Domty
Enas's picture

Bad photos, idea is totally understandable by local ppl, but still this idea could be executed to be universe. for ex. either use both in Arabic or both in English

a question: do u really need Hussien Shaaban to do this? a pro photographer??

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Guest's picture

mmm.... i believe if the campaign or the Ad. is so local, it should not exist in this site for voting :(

simply it is not multinationals... !!!!

Guest
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