Description
The new Nissan Patrol is one of the most powerful 4WD's in its class. With 298kW's of power it packs a punch that even a motorsport enthusiast would be impressed by. To prove this a powerful print and web idea was needed to launch this vehicle by emotionally connecting people with exactly what having this power is like. The full page and double page spread material will run across select business and flight magazine titles for the remainder of 2013 along with targeted banner and web placements.
Print advertisement created by TBWA, Australia for Nissan, within the category: Automotive.
New V8 Nissan Patrol. 298kW of Power.
Just launched. With a class leading 5.6 litre V8, it is the most powerful Patrol ever.
Executive Creative Director: Paul Reardon
Art Director: Pat Sofra
Copywriter: Rob Hibbert
Production Company: Andreas Smetana Photography
Photographer: Andreas Smetana
Agency Producer: Tony Hall
Group Account Director: Mike Napolitano
Account Director: Matt Chiodo
Retoucher / Post Production: Electric Art
the art direction looks pretty bad ass for an SUV imho
the SUV however doesn't look so bad ass.
pretty primitive idea.
ideas....30 minutes nahi toh free.
I have seen this done exactly the same in print and on billboards, even turned sideways like that. Here is the idea done on TV... http://www.youtube.com/watch?v=yjBQvspM3f0
Latest Collections
