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izmild's picture


Activity Score 770
Associate creative director |


SeanMartin's picture

I get the joke, but it's a little too buried in unnecessary details like the tree. A tighter focus would have given this much more punch.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

gmint7's picture


maybe it's already hard to be photoshopped..

Activity Score 2673
Art Director at ad grad @ S Francisco |


Javier Ramírez's picture

Sin entender el copy, agarré la idea. Es una buena señal.
Buen aviso.


Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Nanel's picture

nice twist to an overused device

Activity Score 283
Guest commenter's picture

It's look like the LION hate Nissan in the reason of Nature destroyer.
not work

Guest commenter
dshott's picture

Good point, I hadn't thiought of that, but yeh I can see how people could see it that way.

Get an account.

Activity Score 475
Kinneir Dufort - Industrial Designer |


DengueFever's picture

Funny idea but I don't like the tratment. The lion and the scenery looks too fake

Activity Score 148
unaquestionediali's picture

nobody speaks french in the world...

Activity Score 484
Copywriter |

in advertising SCRIPTA VOLANT

Guest commenter's picture

Nobody being around 200 millions people. But the translation would be: "Such power. For sure it's gonna annoy".

Guest commenter
LessTalkMoreMock's picture

It's something to the effect of "Such power, forces [it] to become aggravated." I'm not a native speaker, I'm sure someone can do better but I think that's the gist of it.

Activity Score 104
Copywriter at Advertising/Design |

Critical Intent Adblog

Shadow's picture

Is a good idea, the leon posture is correct and funny

Good Work

Guest commenter's picture

What da f·@# is going on with that lion´s paw?????? I get the message but the picture is all wrong.

Guest commenter
Guest commenter's picture

how does the lion know? hahaha! joke. i missed the scratches,,, mislead art direction, shame, couldve been cool. but its average or comped together. lame OTT xecution. could have looked super dynamic with the right angles and lion movement, but i guess the client had no money. Oh well. the tree should be on the horizon line BTW, so that the execution reads well on its own.

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cerdito's picture

a mi me parece que está bueno.
quizá el león sobra...

Guest commenter's picture

En route pour Joe La Pompe... c'est le même visuel et le même concept que Toyota en 2006 !

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joelapompe's picture

been done in 2006 in Belgium... soon on my site!

http://www.joelapompe.net / Facebook : Joelapompe

Activity Score 4019
Guest commenter's picture


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Guest commenter's picture

ça l'aurait mieux fait avec Peugeot

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Guest's picture

too bad

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