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Lion

Campaign
Agency Network: 
Published/Aired: 
March 2010
Nissan Print Ad -  Lion

Also From This Campaign 2

Description

Print advertisement created by Publicis, Romania for Nissan, within the category: Automotive.

Caption

Nissan. The Crossovers. Big size, slim fit.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu
Illustrator: Sorin Sorasan
Digital Artist: Cristian Costea
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Dadaism's picture

Magic show?

Dadaism
Activity Score 161
Darling Design
alexander_bickov's picture

Not clear

alexander_bickov
Activity Score 3279
Adaddicted's picture

I see a distant relation to the concept.
The art direction not so impressive, messed up elements all over.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Phil Lestino's picture

Doesn't really make you want the car does it.....

Phil Lestino
Activity Score 1684
mikeelrapido's picture

Very nice.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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xcreativity's picture

good concept, but how the crossovers are represented in the visual. just the copy shows what it is really about

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

aaaron's picture

nice idea but I don't like the illustration!

aaaron
Activity Score 103
Art Director
morse's picture

Good illustration and idea. Still a bit bland for Nissan Crossovers.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Marlus Lau's picture

I like the illustration very much, not the idea.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Pe's picture

Not clear? Distant relation to the concept? How hard it is to see that the big lion means the Nissan car and the concept (slim fit) is showed by the lion jumping from left to right through the circle!

Pe
Activity Score 10
Lambuth University - Jackson TN - USA
That guy from the office's picture

what?

That guy from t...
Activity Score 266
Copywriter at Freelance
satrianee's picture

it looks so cheap. can't even say this is an illustration.. this is not enuff for selling a car, that's for sure.

satrianee
Activity Score 3748
smartbox's picture

For me it's clear! nice concept and good illustration!

smartbox
Activity Score 177
Riander's picture

Classic!!! it makes me remember the Bernbach's Volkswagen ads. I dunno why!!!

Riander
Activity Score 318
Peruvian Institute of Advertising
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