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Illusion, 1

Campaign
Agency Network: 
Published/Aired: 
February 2008
Nissan:  Illusion, 1

Description

Print advertisement created by TBWA, Brazil for Nissan, within the category: Automotive.

Caption

Nissan Tiida. Up to 16.8km per liter.
Shift_the future. Nissan

Advertising Agency: Lew Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Manir Fadel, Felipe Luchi, Victor Sant´anna, Luciano Lincoln
Art Director: Mozar Gudin
Copywriter: Tomás Correa
Illustrator: Darcy Vieira
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Rachel.Mann's picture

Oh, neat.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

joelapompe's picture

Audi already used MC Escher in his communications... (as well as many other brands). That's too much "déjà-vu" for automotive section...

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 4003
Jet Propulsion Lab's picture

I always thought Audi was a she. Now I feel VERY uncomfortable...
; )

Jet Propulsion Lab
Activity Score 10679
Copywriter
getconnected2001's picture

Nice campaign.
Im still trying to find a way to the Petrol pump...

getconnected2001
Activity Score 987
Art Director at New Delhi
g.love's picture

That´s simple! Very nice!

g.love
Guest commenter's picture

nice
i think its magic

Guest commenter
the Pun-isher's picture

Same idea done for Audi TVC and print.
Nice try though;)

the Pun-isher
Activity Score 228
all brand no flakes
Wordnerd's picture

um, and that line has what connection to the image?

Wordnerd
Activity Score 6692
Copywriter
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