Evidence Q

Agency Network: 
April 2015
Nissan:  Evidence Q


Print advertisement created by Y&R, Puerto Rico for Nissan, within the category: Automotive.


It only takes one letter. Don't text and drive.

Advertising Agency: Y&R, Puerto Rico
Creative Director: Sylvia Soler
Associate Creative Director / Copywriter: Vanessa Fernández
Associate Creative Director / Art Director: Arturo Pérez
Photographer: Paco Márquez
Retoucher: Otto Canchani
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Rendall11's picture

The purpose of this print ad is not to advertise a product, but instead to get a very serious and important message across to viewers - to not text and drive. Nissan does this very well in this print ad by trying to warn and scare drivers of the possible consequences of texting whilst driving. Despite not advertising their products, Nissan does still benefit from this ad as it gets their brand name out there and allows viewers to develop a good opinion of Nissan. The hope for Nissan is that viewers recognise that the company is concerned about the safety of their customers and not just about making sales. The idea of using a letter in an evidence bag covered in blood is a gruesome yet effective way of exemplifying how even just texting one letter could be the cause of death if behind the wheel.

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