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Brunette

Campaign
Agency Network: 
Published/Aired: 
April 2010
Nissan:  Brunette

Description

Print advertisement created by TBWA, France for Nissan, within the category: Automotive.

Caption

Symmetry sucks.
New Nissan Cube.
Humans aren't symmetrical why should their cars be? Visit us on cubelist.co.uk


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remotedt's picture

totally great! except for the fact that this is basically saying that all other nissans suck...

remotedt
Activity Score 92
graphic designer
dsklan's picture

good point!

dsklan
Activity Score 1926
Art Director at homeshop
atb2005's picture

Symmetry, when it comes to humans, has to do with having the right or balanced proprotions. It's not about having, say, a mole on both cheeks. That's my only issue with this campaign. It's funny, but still. Worse thing is that Nissan, as someone else already pointed out, inadvertently implies that their other "symmetrical" models suck (big time)! Given that, this campaign is hardly great.

atb2005
Activity Score 13557
sloppy4's picture

that brownie spot is a rip off of this:

http://www.youtube.com/watch?v=S0Ii2yDLBAI

sloppy4
Activity Score 1492
Phil Lestino's picture

I wonder what the other half of her face would look like??????

Phil Lestino
Activity Score 1684
aSma's picture

if human are not symmetry that dos not mean it sucks. you can have amazing symmetry designs!!!

aSma
Activity Score 91
Other
Shawali's picture

The idea works greatly in this campaign, but it's the same they used for the poster of the horror flick "Orphan".

Shawali
Activity Score 8440
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

atb2005's picture

Post a link, mon ami! :-)

atb2005
Activity Score 13557
Dadaism's picture

Great idea, Cool product! Work on the copy man~

Dunno how it should go, but maybe....

Dadaism
Activity Score 161
Darling Design
KESHAV's picture

good one

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
xcreativity's picture

what about other nissans?

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Blaz's picture

What do you mean?

Blaz
Activity Score 69

T

smartbox's picture

Good JOB!

smartbox
Activity Score 177
perromalo's picture

love it

perromalo
Activity Score 429
Creative Director at Mateo&co
mcajade's picture

Anybody knows if there legal grounds for demand?
Anyway... Creative Directors??? What an arrogant name for people who surf the web for ideas that are not necesarily theirs...

http://lossimetricos.blogspot.com/

Cheers!

mcajade
Activity Score 6
Viranica's picture

I Love the idea, love the copywriting, love the art direction. Superb ad.

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
raulbanderas's picture

i like it

raulbanderas
Activity Score 357
michelangelo's picture

it's like shooting themselves in the foot..

michelangelo
Activity Score 660
vinoth's picture

i agree...

vinoth
Activity Score 48
Marketing Manager
gagan's picture

so what about all the previous Nissans?

gagan
Activity Score 164
Creative Director at Fusion
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