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Phil Lestino's picture

How do the splashes of paint make it more tough, more stylish, more spacious or more desirable.....this hasn't been thought through just on the back of a load of other ads with coloured balls, paper ballooons....

Phil Lestino
Activity Score 1682
Szychowski's picture

I have to agree with Phil. Another thing - graphic designer made some common mistakes: perspective and scaling are lost (car looks somehow small and it has weird angle of placement), some objects cast shadows some don't (blue chair-lamp-something), sources of light are different for some objects. Those things could have been done better. Besides all this - it is quite eye-catcher. Maybe because of those paint splashes.

Szychowski
Activity Score 89
Art Director at Warsaw, Poland |

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satrianee's picture

there is a portion problem in the layout... this car looks faultily small.

satrianee
Activity Score 3748
evaluator's picture

crude!

evaluator
Activity Score 12
mikeelrapido's picture

Nice one.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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dsklan's picture

when nissan launched the campaign in german tv they bought advertising time in every important tv-channel at the same time before the prometime movie, it was a 3min making of plus the spot... so much money for such crap!

dsklan
Activity Score 1926
Art Director at homeshop
sloppy4's picture

something kinda Saved By The Bell about it.

sloppy4
Activity Score 1492
advocate's picture

ugly

advocate
Activity Score 268
Art Director at Philippines
Sven Gali's picture

not even close here...the integrity of the shot, the product placement, and the copy are all in question here--no sale.

Sven Gali
Activity Score 845
Photographer
visualsurgeon's picture

Did u guys ask the intern student to do that?

visualsurgeon
Activity Score 86
Art Director
Corbeen's picture

oh...

Corbeen
Activity Score 1095
michelangelo's picture

good photography can not save a bad idea

michelangelo
Activity Score 660
BrettB's picture

I have no idea what the visuals are trying to say (although the open boot seems to imply something crude) and the styling, design and layout are badly put together and ugly.
This feels like below-average student work.

BrettB
Activity Score 16
Art Director
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