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Chicken

Campaign
Agency Network: 
Published/Aired: 
July 2010
Nirlep:  Chicken

Description

Print advertisement created by McCann, India for Nirlep, within the category: Pharmaceutical.

Caption

Nirlep. Non-stick pans.

Advertising Agency: McCann Erickson, Mumbai, India
Art Directors: Denzil Machado, Siddhi Yadav, Vallabh Yeolekar
Copywriters: Denzil Machado, Manish Patel, Neh Rathi
Post Production: Marcelo de Souza Muniz Junior, Peter Jaworowski
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Guest's picture

What's the idea here? Non stick pans = food not sticking to the pan so why does it look like the food is falling or is it supposed to be food slipping??? Either way the idea is too forced and badly executed across all 3.

Guest
JopyCunior's picture

i like the art direction, i don't like the idea, although i see the the usp is just that.

JopyCunior
Activity Score 223
Copywriter
himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

joelapompe's picture
joelapompe
Activity Score 3972
Bitty86's picture

I dont like this one at all its to far fetched

Bitty86
Activity Score 71
mockingbird's picture

guys what is 'far fetched' ? its simple . brings a smile on your face, nice idea.

mockingbird
Activity Score 238
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