Agency Network: 
March 2008
Nintendo:  Plank


Print advertisement created by Leo Burnett, Italy for Nintendo, within the category: Gaming.

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Rosemary Collini Bosso
Copywriter: Paolo Guglielmoni
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Guest commenter's picture


I's not a game for children...

Wrong approach.

Guest commenter
Yuri's picture

It's not a game for children.

Wrong approach. Sad idea.

Guest commenter's picture

i don't get it. To make it look like a childrens book ... and ?

Guest commenter
Guest commenter's picture

its saying that it can train anyone, its been done before...but i wish you all would just stop hating. i dont even like going to this site anymore cuz people are constantly negative. its one thing to critique but to constantly bash other people's work is whats REALLY sad.

Guest commenter
Zinedine3's picture

What a waste with such product!

Alistair C.'s picture

the idea is not that bad, it actually has a good insight, but i think it needs to be further developed, or at least completed with a headline. It took me a while to read that tiny "brain training" stuff in the packshot.

Alistair C.
Activity Score 692
NatalieM's picture

I agree.

Activity Score 1685
Topolewski |


Guest commenter's picture

I think the ad is well done...with this book quantum physics can be understood by almost everyone.

It couldnt be easier...with a dosage of humour in it.

Guest commenter
truecopy's picture

It's Max PLANCK. FFS, you got Google nowadays don't you??
The idea...I dunno, doesn't work for me...

Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

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