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My memories

Agency Network: 
Published/Aired: 
March 2009
Nintendo:  My memories
Nintendo Print Ad -  My memories

Description

Print advertisement created by Leo Burnett, Italy for Nintendo, within the category: Gaming.

Advertising Agency: Leo Burnett Rome, Italy
Executive Creative Directors: Enrico Dorizza, Sergio Rodriguez
Creative Director: Licia Martella
Art Director / Photographer: Silvia Santarelli
Copywriter: Saverio Lotierzo
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Highest Rated

Guest's picture

Missing the point. The problem is a logical one. If this game is supposed to improve your memory, why would you need to record them?

Guest
Guest's picture

Cool idea, bad AD!

Guest
Guest's picture

how is it cool idea, bad ad? Smarty pants. I think what's wrong with this idea, is, we don't have memories at the age of one!!!!!

Guest
Guest's picture

What? Brain Training lets you remember more, so when you write a disingenuously-titled autobiography, it's excessive in length? So... Nintendo DS makes you verbose, self-indulgently prosaic, and vain?

Guest
bknowlden's picture

Off strategy in my opinion. The game doesn't make you think for the shear sake of pushing knowledge in one ear and out the next. It's supposed to expand your brain and help you exercise your head. So if you look at it like that, this really doesn't even make any sense.

And you're right, the AD is pretty underwhelming.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

goree's picture

I think its nice idea!

goree
Activity Score 37
Creative Director at bluline design
MindZoo's picture

Concept is lost!! Only way to know what this is about is to have played the game before. I agree, the ad is terribly underwhelming. I would have suggested that "Age" should have been used instead of "Volume", but that won't save it, either.

MindZoo
Activity Score 119
Other at Boomtown Productions
Guest's picture

Brief da premio, campagna da studentelli.

Siete alla frutta...

Guest
short shorts's picture

CAUTION: This game is only suitable for people ages 1-51.

http://shortshorts.tumblr.com/

short shorts
Activity Score 109
Brooklyn, NY |

Spewing Sports Nonsense...
http://shortshorts.tumblr.com/

picktokyo's picture

a

picktokyo
Activity Score 1404
Copywriter at JWT
adsadsads's picture

cool

adsadsads
Activity Score 130
Guest's picture

?¿

Guest
ZaboZaboZabo's picture

Schoolish.

ZaboZaboZabo
Activity Score 593
Art Director
sirvan's picture

Doesn't quite connect... who writes one volume of "my memories" much less this many? Memories does not equal intelligence. Regardless, surely there's other, better ways to insinuate smarts?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Missing the point. The problem is a logical one. If this game is supposed to improve your memory, why would you need to record them?

Guest
capywriter's picture

Not really fond of it...

capywriter
Activity Score 5513
Copywriter at Freelance
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