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Lineup

Agency Network: 
Published/Aired: 
April 2008
Nintendo:  Lineup
Nintendo Print Ad -  Lineup

Description

Print advertisement created by Leo Burnett, Italy for Nintendo, within the category: Gaming.

Caption

Need some?

Advertising Agency: Leo Burnett Italy
Executive Creative Directors: Enrico Dorizza, Sergio Rodriguez
Creative Director: Licia Martella
Art Director: Silvia Santarelli
Copywriter: Saverio Lotierzo
Photographer: Riccardo Bagnoli
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lorem_ipsum's picture

?
please explain...

lorem_ipsum
Activity Score 196
Art Director
xaxa's picture

Ah ah ah ah. It makes me laugh.
He doesn't remeber who!

xaxa
Activity Score 149
petek's picture

Do I need some brain training? I don´t get it ...

petek
Activity Score 1894
Creative Director
Vicomte's picture

I like it

Vicomte
Activity Score 287
Copywriter at Copywriter
reject_subject's picture

does it have anything to do with "usual suspects"?

reject_subject
Activity Score 209
Copywriter at Idea Plus Skopje
nellaluce's picture

Very good! I like it.
Simple: the witness doesn't remember who for a long time.

nellaluce
Activity Score 11
art director
jazarah's picture

ah ok, i like it

jazarah
Activity Score 1262
rosss's picture

The product is for brain, not for memory.
So it's very very forced.

rosss
Activity Score 146
student
xaxa's picture

good brain means good memory.

xaxa
Activity Score 149
SandMan69's picture

Looks like you might need some brain training there.

Memory comes from....Your Brain!

You'll get there in the end.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

FlyingDogs's picture

Hahahah!!! Sweet!

-----------------------------------------
http://godwindmello.blogspot.com

FlyingDogs
Activity Score 968
Copywriter
Scubadome's picture

Nice idea. Wrong copy.

Scubadome
Activity Score 62
adsthinker's picture

INDEED!! could hv worked harder for the copy, it took me for awhile to understand this brilliant idea !

adsthinker
Activity Score 119
student
carlo's picture

Hahaha, very clever... It took me a moment before i got it- really nice.
Maybe i need one of those as well.

carlo
Activity Score 163
Production Manager at Manila |

_____

Because great designs need no further explanation.

Saltsea's picture

AGAIN?

NOOOOOOOO....please stop.

Saltsea
Activity Score 319
Creative Director
ZaboZaboZabo's picture

Odd visual. No chances for Cannes.

ZaboZaboZabo
Activity Score 593
Art Director
hilde capra's picture

very nice.

hilde capra
Activity Score 4
art director |

smile

esteb's picture

Sorry, too focused on memory.
Product is different.

esteb
Activity Score 673
art
Dick Huges's picture

ITALIAN QUALITY STANDARD!

Dick Huges
Activity Score 937
Copywriter
musa's picture

Very clever. I think it's a very smart style.

musa
Activity Score 3
art director
justin11's picture

Great idea. Very smart and straightforward.

justin11
Activity Score 3
account assistant
drunk dave's picture

i do a lot of drugs and i'm stll confused???? takes a long time to identify? so what, it's for NINTENDO a game consol. I must be missing something, or still coming down.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
SandMan69's picture

You don't take drugs, you're just thick.

The guy in the booth can't remember which criminal in the line up ( you must know about those with your past) is the guilty one, so they've been there for a long long time waiting for him to remember.

Simple.

You can thank me by killing yourself ;)

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

drunk dave's picture

As I asked your mother in bed last night. "but what does that have to do with a gaming console?"

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
SandMan69's picture

Are you serious?

Then who was on the other side of my glory hole??...

Never mind well anyhoo...It's not a gaming console, but a game that develops your brain through simple exercises.

You really are a thick, thick, thick, thick old fool. ;)

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

drunk dave's picture

Ha, ha, too right, I didn't enlarge the image. You're right. I am the thick mug after all.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
SandMan69's picture

Hi-5!

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Alistair C.'s picture

it should train you to make logical connections, solve puzzles and develop tactics and strategies. Memory is a whole different thing. I agree that it's a function of the brain, but video games do not do that!

Anyway, it's very weak for a game console.

Alistair C.
Activity Score 692
Copywriter
vurtomatic's picture

Usual Suspects
this is not.

vurtomatic
Activity Score 364
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