Agency Network: 
March 2008
Nikon:  Beach


Print advertisement created by Ad Planet, Singapore for Nikon, within the category: Electronics, Technology.


Nikon SB-800
Ultimate flash.

Advertising Agency: Ad Planet Group, Singapore
Executive Creative Director: eo
Associate Creative Director / Copywriter: Alfred Teo
Art Directors: Khoo Meng Hau, Tan Leong Lee, Fenglin
Copywriter: ichael
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Wordnerd's picture

Hmm? The (3) pictures are taken in the exact moment someone flashed this camera far away? i somehow think they intend to say that's the flash of the camera used for this pic, but that doesn't work - does it?

Activity Score 6690
everartz's picture

apart from that Wordnerd .. i find it over promising... art wise, there is no difference between the sun and the flash's light.. both are the exact same which is not right...its not working for me..

Activity Score 7613
Art Director |

| everartz |

john doe's picture

nice copycat.
osram did this years ago:

john doe
Activity Score 1571
Art Director
thakiddd's picture


Activity Score 70
IrisAndSky's picture

done before,oops!!!!

Activity Score 25
Holmes Pollard & Stott
sonucoues2002's picture

copy line should be "Double flash"

Activity Score 804
Boas ideas's picture

Otra exageración mas!

Boas ideas
Activity Score 265
Creative Director
Tripioso's picture

I don't get it. ¿Is the beach a picture taken, or are we in front of the flash?


Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

elyoshiro's picture

LA exageración no es mala. pero es algo que ya se ha hecho antes.

Activity Score 546
Creative Director at Dir. Creativo Digital |

bknowlden's picture

I have a few problems with this. One, this execution (almost exactly) has been done several times. And two, a flash screwing up your pictures isn't a good thing.

I will say that they are well put together though.

Activity Score 3647
Art Director |


Dinoco's picture

exactly the same idea than ford ranger.

the layout is the same.

copy. another copy.

come on guys more creativity.

just try!

Activity Score 69
Creative Director at Creative Director
360 grados's picture

very cool

360 grados
Activity Score 305
Graphic Designer
alvinpck's picture

I think this has been done by a jeep brand before.
I'm not aware strong flash is a good selling feature for cameras like this.


Activity Score 1463
Art Director
Rog's picture

Like it. Says 'ultimate' dramatically!

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Jet Lee's picture

At first I thought this ad was very similar to the 'Tide' press ad by Leo Burnett Mumbai some years ago.
(Anyone has the direct reference link? This is the closest link i could find > the first image on the result page:

But apparently, having read the comments above, there were even more similar ads in the past, like the OSRAM and the Ford Ranger XLT.

Jet Lee
Activity Score 127
Art Director at BBDO Singapore
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