Write the Future, Robinho

Campaign
Agency Network: 
Published/Aired: 
May 2010
Nike:  Write the Future, Robinho

Description

Print advertisement created by Wieden + Kennedy, Netherlands for Nike, within the category: Fashion.

Caption

Weave your way to immortality.
Write the future
Nike

Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Co-Creative Directors: Mark Bernath, Eric Quennoy
Copywriter: Ebba Hult
Art Directors: Pierre Janneau, Chris Thurman (W+K Portland)
Print Producer: Sharon Kwiatkowski
Account Management: Gene Willis, Jordi Pont, David Anson, Marco Palermo, Jason White (W+K Portland)
Production Company: Happy Finish
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Guest's picture

nice. but there should have been a pedestal under his feet.

Guest
Reality Check's picture

Well-intentioned but lifeless.

Reality Check
Activity Score 2549
jackal hunts's picture

Didn't work out well:(

jackal hunts
Activity Score 325
Copywriter at India
Hibon's picture

All these ad's are... boring.

Hibon
Activity Score 3734

Simple ideas are the best !

baadalvirus's picture

yeah...boring...

baadalvirus
Activity Score 24
Art Director at freelancing/cava, mysore
Kateter's picture

compared to TVC which is utterly and undeniably outstanding these prints don't come even close to below-average and are major, major disappointment.

Kateter
Activity Score 2029
Copywriter
Guest's picture

I think the concept is super strong

Guest
dollypoppin's picture

Copy's okay for me, but I guess the other one has a greater impact.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

v0the0kwc's picture

Not so vivid..

v0the0kwc
Activity Score 141
gbl's picture

copy is baaaad.

gbl
Activity Score 451
Copy
Hiperion's picture

a little weak...
I like it but it doesn´t touch me

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

i love it, its a strong concept

Guest
dsklan's picture

no good!

dsklan
Activity Score 1926
Art Director at homeshop
jamesrothenburg's picture

Great idea but these all feel a bit flat in the execution somehow.

jamesrothenburg
Activity Score 554
Art Director
Endeio's picture

Solid work.

Endeio
Activity Score 270
Copywriter
Guest's picture

I don't understand why the goalie is wearing the Nike brand but fails to save the goal... who is writing his story? The goalie with slow reflexes or the player with no apperent branding, who is about to make a goal...

Guest
Guest's picture

I don't understand why the posters are so critical. This is an amazing ad. It goes into the "I wish I had done it" category.

Guest
Dhananjay S Madhavan's picture

good one

Dhananjay S Madhavan
Activity Score 13
Maitri advertising. Kochi
Local Hero's picture

They could easily use a sequence from the TV commercial like Ronaldinho with 25.458.964 hits on Youtube or Rooney in a caravan, with a beard or something. But this print idea adds something else to the campaign. Deserves respect.

Local Hero
Activity Score 15
Guest's picture

I think the person who said it should have pedestal is a copywriter!

Guest
brandingworthspreading's picture

Nike? Really? You can't do 'Write the future' and then do something like this. :(

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

michelangelo's picture

the terrible result of a bad art direction and bad retouching

michelangelo
Activity Score 660
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