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Street, 3

Campaign
Agency Network: 
Published/Aired: 
November 2009
Nike:  Street, 3

Description

Copywriters: Germán Lagamma, Roberto Genta.
Photographer: www.love.com.uy

Print advertisement created by Publicis, Uruguay for Nike, within the category: Fashion.

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Highest Rated

maranca82's picture

So they thought of one ad and made three?

This is some of the worst advertising I've ever seen from Nike.

maranca82
Activity Score 422
Copywriter
rehpani's picture

GET OUT OF MY WAY!!! :)

rehpani
Activity Score 312
Etorres Publicidad/ITSU
maranca82's picture

So they thought of one ad and made three?

This is some of the worst advertising I've ever seen from Nike.

maranca82
Activity Score 422
Copywriter
CrackerJackFlash's picture

Yes, it's a 3x1 campaign, but still a nice thought with attitude.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Dzsoi's picture

Not a huge idea, but the runner attitude is expressed very well and powerful. I think this is effective.

Dzsoi
Activity Score 8611
Copywriter
sloppy4's picture

totally agree. the grit to it is very relatable.

sloppy4
Activity Score 1492
Punch's picture

Me gusta muchísimo la dirección de arte. Me parece que le hace falta un copy que lo haga llegar al climax.
No me termina de convencer el FUERA DE MI CAMINO. Puede que sea más un QUE NADA SE INTERPONGA EN TU META.
No tiene que ser necesariamente ese copy, pero si creo que debe llevarte a un fin, a un beneficio final, sino se queda sólo en la excusa visual,
como si se tratara de una obra de arte.

De todas maneras me parece una excelente campaña.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

kalpesh78's picture

Idea is fine. The execution sucks. too literal.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Spoonfeederxxx's picture

It's a pretty picture (not even that) that supposed to sum up the heart of a runner...

WTF?

Bad, bad, bad...

Naughty Creatives...

Spoonfeederxxx
Activity Score 641
Copywriter
sold's picture

interesting, congrats.

sold
Activity Score 3379
Copywriter
Ivancette's picture

No es una campaña, pero el mensaje tiene fuerza para target, core runner

Ivancette
Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

everartz's picture

photoshop is brilliant!

everartz
Activity Score 7613
Art Director |

| everartz |

shahidali's picture

oops! i loved the campaign. superb and brilliant. specially the gloomy weather and the rough road. brings out the toughness of the nike.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

xcreativity's picture

ahahah good idea. art work is amazing too.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

hermotsura's picture

wicked! love all three. the emblematic Nike attitude is just overflowing, superb!

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

Kiy's picture

I'm not sure....

Kiy
Activity Score 28
perromalo's picture

Why not? I love he spirit of the ad. The photoshop is great.

perromalo
Activity Score 429
Creative Director at Mateo&co
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