Step back in time 2015

Agency Network: 
June 2015
Nike:  Step back in time 2015
Nike Print Ad -  Step back in time 2015


To celebrate Nike-sponsored team Zenit St. Petersburg winning the Russian league championship we created the ultimate team photo. As the team hail from the former capital of the Russian Empire, we created a series of images that capture Zenit's ascension to the throne. The main group shot, positioning the team as 19th Century Russian aristocracy, with the players shown planning the strategy for their next assault on the championship.

Photographer Tim Bret Day
Producer Anush Amirkhanian

Print advertisement created by Wieden + Kennedy, Netherlands for Nike, within the category: Fashion.

Advertising Agency: W+K, Amsterdam, Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: David Smith, Craig Williams
Art Director: Victor Monclus
Copywriter: Will Lowe
Head of Content: Joe Togneri
Planner: Stephane Missier
Communications Planner: Josh Chang
Group Account Director: Kirk Johnsen
Account Director: Kathryn Addo
Account Manager: Jorge Fesser
Art Buyer / Producer: Maud Klarenbeek
Designer: Thomas Payne
Retoucher: Dario Fusnecher
Project Manager: Stacey Prudden
Business Affairs: Michael Graves
Production Company: Avocado Artists
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