Sidewalk

Campaign
Agency Network: 
Published/Aired: 
November 2008
Nike:  Sidewalk

Description

Print advertisement created by Ogilvy, South Africa for Nike, within the category: Fashion.

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Fran Luckin
Art Director: Robyn Bergmann
Copywriter: Stephanie van Niekerk
Typographers: Robyn Bergmann, Tania Whiteley, Zana Ackermann
Photographer: William Hundley
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Guest's picture

Classic advertising imitating art. Should have left William Hundley alone http://www.williamhundley.com/photographs/entoptic2.html

Guest
mediterranean's picture

William Hundley himself is the photographer of this campaign. Check the credit (just to the right of the picture, if you didn't notice) before you accuse them of imitation or copying.

mediterranean
Activity Score 10
Guest's picture

Lazy creative

Guest
Guest's picture

Loool

Guest
Guest's picture

Casper forgot to cut the eye holes, wouldn't be surprised if he flew into the wall.
-----

Guest
Guest's picture

Personally I think Hundley should get CD and AD credits as well, I'm getting sick of ad people just taking something they see while trolling the internet looking for ideas to steal, slapping a logo and a pithy line on it and claiming it their own idea. The term borrowed interest has never been tossed around so much as it has lately.

Guest
Guest's picture

Totally agree. Full credit should go to the artist. Maybe we can have a whole new credit added to the credits: Art Spotter. This isn't the first time an artist's work has been slapped onto a page, as you mentioned.

Guest
Boccioni's picture

Totally disagree, do you kids even have jobs in advertising yet? it's the CD and AD's vision that makes an Ad campaign not the Artist. I commend the creative team for showcasing a talent like this, otherwise talent like this goes unseen.

Boccioni
Activity Score 149
Other at Art Director
NastyJester's picture

Totally disagree with your disagreement. This is the worst example of 'take something that looks great and stick a logo on it' since PS2 used Tim Hope's 'The Wolfman'. (http://www.youtube.com/watch?v=sbOjxU6OpoM)

The CD and the AD have simply found a photographer with an exhibition of work featuring clothes floating about in the breeze American Beauty style, and stamped a swoosh on it. It's not copied, because the photographer has been given credit, it's just...

...well, lazy. What work have they actually done, really? You tell me.

NastyJester
Activity Score 734
Copywriter
Guest's picture

light weight creatives...

Guest
Guest's picture

Wow, you guys are morons. The purpose of advertising is not soley to be creative. If thats your goal, be an artist. Advertising is meant to connect an audience with a product/service/message, etc. The goal is to use the best means possible to do that. If that means doing something that is not deemed "original" who cares.

Guest
Guest's picture

This dude is totally stealing your next good idea.

Guest
Guest's picture

I do not understand what it said

Guest
sirvan's picture

...and you look like a ridiculous balloon person when you wear it?

sirvan
Activity Score 29754

+++

"I love some things, and don't love some other things."

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