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Shox, 4

Campaign
Agency Network: 
Published/Aired: 
May 2007
Nike:  Shox, 4

Description

Image courtesy of D&AD

Print advertisement created by DDB, France for Nike, within the category: Fashion.

Caption

New Shox - Fresh colors

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Herve, Sylvain Thirache
Art Director: Pierrette Diaz
Copywriter: Matthieu Elkaim
Photographer: Jean-Baptiste Degez
Typographer: Guillaume Huger
Art Buyer: Sophie Megrous
Planner: Sebastien Genty
Account Handler: Thomas Granger
Marketing Manager: Stephane Bail
Brand Manager: Thomas Fabre
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Stigset's picture

cool concept and effect.
Too bad all these ads are almost identical.
Isn't it "fresh colors" as in plural? shouldn't there be more colors then white ?

Stigset
Activity Score 1454
Art Director
B128's picture

Love the photography and photoshop.
What's fresh colours?

B128
Activity Score 392
Art Director
TRICKY's picture

is white a color??

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Beatboxer's picture

Er... You're joking, right?

Pleaseee, Tricky, tell me you're joking...

I like the fluidness and the movement in the picture.

Beatboxer
Activity Score 1517
Copywriter
pixelbomb1's picture
pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

mauricechike's picture

CRE8IVE: Yeah Tricky...thats a very Tricky question.

mauricechike
Activity Score 42
Copywriter at DDB Lagos |

MauRs

slim's picture

I loved these ads the moment I saw them, and the love has only grown stronger. Classic Nike.

slim
Activity Score 1047
Copywriter
Beatboxer's picture

White is a shade, but it is also the combination of all the colors of the visible light spectrum. It's sometimes described as an achromatic color, like black. Sooooooo, YES, of course white is a color.

I thought everyone knew that.

Beatboxer
Activity Score 1517
Copywriter
pixelbomb1's picture

my next door neighbor is white.. so what is michael jackson? black or white? is the zebra white or black?

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

thirty6chambers's picture

the paint doesn't flow so nicely from the shoe on this one.

thirty6chambers
Activity Score 1464
Art Director
erhanali's picture

9/10

erhanali
Activity Score 368
Copywriter |

"Everyday is one short life"

www.erhanali.blogspot.com/

dyaval's picture

stunning execution

dyaval
Activity Score 40
Art Director
dyaval's picture

stunning execution

dyaval
Activity Score 40
Art Director
yudi's picture

Oh ya!! Amazing!!

yudi
Activity Score 255
Copywriter
The name is White's picture

Great execution. nice artwork. LOVE IT!

//////////////////////////////////////////////////////

The name is White
Activity Score 82
Copywriter |

To write is to be the PUPPET MASTER of brainless sheep.

mauricechike's picture

CRE8IVE: Cool photography and effect...i guess you "just do it!"

mauricechike
Activity Score 42
Copywriter at DDB Lagos |

MauRs

credosian's picture

it FEELS NIKE

what more can i say :)

well done :)

credosian
Activity Score 273
Copywriter at Climb Media |

Be awesome :)

sunilart's picture

good jobe Jean-Baptiste Degez, Pierrette Diaz

sunilart
Activity Score 34
Art Director |

sunil

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