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I run Paris, 3

Campaign
Agency Network: 
Published/Aired: 
August 2010
Nike:  I run Paris, 3

Description

Print advertisement created by Leg, France for Nike, within the category: Fashion.

Advertising Agency: leg., Paris, France
Creative Director: Gabriel Gaultier
Art Director: Nicolas Denis
Copywriter: Frédéric Lutgé
Photographer: Félix Larher
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Highest Rated

New Nice and Fun's picture

It was a print that you could see mainly in the metro.

New Nice and Fun
Activity Score 377
jackmancer2017's picture

Is this really a print or a storyboard of a tv commercial? Looks weird and I can't say I like it.

jackmancer2017
New Nice and Fun's picture

It was a print that you could see mainly in the metro.

New Nice and Fun
Activity Score 377
dadada's picture

why? are you obliged to like it?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

keppler's picture

Good

keppler
Activity Score 27
krautland's picture

those people aren't running, they're posing.
also: what is this moodboard supposed to tell us?

krautland
Activity Score 3214
Art Director at erm... no calls please.
Guest's picture

This is a print. And this ad is supposed to tell the story of 3 people running through Paris by night. That's not extraordinary, but I think that the use of a "storyboard" is good.

Guest
Guest's picture

It's the story of one guy running at night

Guest
Billoughsby's picture

Maybe you know you're getting old when you look at this and think "Trendy shit."

Trendy shit.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

i live in paris and actually the entire ad looked really "eye caching" on the bigs ad of the subway

Guest
ERROR404's picture

this is meant to be a "facebook snapshots-, urban-, underground, trashytrendy-like" campaign. i think concept fits part of the targeting group, but execution is weak!

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
Guest's picture

It got the idea. The audience got 3s to look at & remember it. What is left for audience?

Guest
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