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First

Campaign
Agency Network: 
Published/Aired: 
March 2009
Nike:  First

Description

Print advertisement created by 72andSunny, United States for Nike, within the category: Fashion.

Advertising Agency: 72andSunny, USA
Creative Directors: John Boiler, Glenn Cole, Robert Nakata
Writer / CD: Jason Norcross
Designer / CD: Bryan Rowles
Brand Team: Alex Schneider, Evin Shutt, Megan Woods
Art Producer: Rob Beckon
Print Producer: Sara Southworth
Live Action Photographer: Nadav Kander
Product Photographer: Hans Pieterse
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Guest's picture

Art direction wise these are visually cool, but not effective at communicatng the voice of VS. or a challenge. There seems to be little conflict. Just a story ontop of a picture. I think they could have pushed this campaign alot more had they really pushed the envelope conceptually. That's whats lacking here concept. Great style though.

Guest
picktokyo's picture

love this alot.

picktokyo
Activity Score 1404
Copywriter at JWT
jackmoore257's picture

Hmm just straight lines over pictures. Very 1963.

jackmoore257
Activity Score 203
sirvan's picture

Love the AD on these... still wonder about the bigger concept, though.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

louie_wang's picture

like it.

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
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