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Cleat

Campaign
Agency Network: 
Published/Aired: 
September 2010
Nike / Dick's:  Cleat

Description

Print advertisement created by Wieden + Kennedy, United States for Nike, within the category: Fashion.

Caption

When the shoes get lighter the moves get tighter.
The Nike Zoom Vapor Carbon Fly Cleat.
Go online to put multiple colors on your feet.

Advertising Agency: Wieden+Kennedy/Portland, USA
Art Director: Chris Hutchinson
AB: Mia Chong-Hanssen
Photographer: Adam Levey
Photographer Rep: Sharpe+Associates
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Highest Rated

Dzsoi's picture

Not good either. Especially for a creative agency. Do something client couldn't do.

Dzsoi
Activity Score 8609
Copywriter
AdsofChina's picture

hmmm i see what the font is doing, but it's not doing it for me.

AdsofChina
Activity Score 99
Marketing Manager at 23red |

Ads of China // 中国广告
http://adsofchina.wordpress.com

shahidali's picture

Oh no... not a nike

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

John van de Vorstenbosch's picture

Eh... where's the concept?

John van de Vor...
Activity Score 216
Copywriter at Hansnel Group
Libor Oubrecht's picture

based on headline - on boring headline

Libor Oubrecht
Activity Score 309
Copywriter
Guest's picture

dated layout. corny headline. who's doing the hiring at W&K? Stop hiring people just because they have a great agency on their resume (if that's the case here) or they're buddies with someone and look at their portfolios. If you're talented enough, you should be able to figure out on your own if they're good.

Guest
jackmancer2017's picture

Doesn't go well with Nike's brand imo.

jackmancer2017
aRianna23's picture

It's not that bad.

aRianna23
Activity Score 281
Media Buyer at CultureSpan Marketing
Dzsoi's picture

Not good either. Especially for a creative agency. Do something client couldn't do.

Dzsoi
Activity Score 8609
Copywriter
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