Agency Network: 
April 2008


Print advertisement created by Artplan, Brazil for Niely Cosméticos, within the category: Health.


You change the color, the color changes you. Cor & Ton 7.1 Medium Blond.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Marcio Barros
Copywriter: Nina Góes
Illustrator: Antonia Mendes
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jsptrck404's picture

art direction is really nice.

but the line means absolutely nothing. a total throw-away line. why even bother with copy here. it's hair dye. we know what it does. doesn't help the ad one bit. and what doesn't help just gets in the way.

Activity Score 437
Art Director |

| think small |

Ad_Man's picture

i like those, even with the line that everybody is complaining about.

Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

All ears's picture

To me the line says it's hair color that's boosts your confidence, simple. I think the over all idea is very nice.

All ears
Activity Score 233
Copywriter, London