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Open letter

Campaign
Agency Network: 
Published/Aired: 
December 2009
Nicorette:  Open letter
Nicorette Print Ad -  Open letter

Also From This Campaign 2

Description

Print advertisement created by TBWA, United States for Nicorette, within the category: Pharmaceutical.

Advertising Agency: TBWA/Chiat/Day, New York, USA
Chairman, Chief Creative Officer: Mark Figliulo
Copywriter: Jonathan Marshall
Copywriter: Colin Nissan
Art Directors: Sean Farrell, Roxy Feldman
Executive Producer of Media Arts: Matt Bijarchi
Print Services Manager: Katherine D’Addario

Art producer: Teresa Rad
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sirvan's picture

Love the honesty. Copy is a bit choppy, but overall not bad.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

jackmancer2017's picture

not bad by your standards but I don't like it rly

jackmancer2017
silvi's picture

Me gusta la sinceridad con que se dirige el mensaje al fumador. Nada de recetas milagrosas. Granc onexión entre producto y consumidor.
I like honesty. Great conection between product and smoker.

silvi
Activity Score 4172
Copywriter
sold's picture

well, this make me wish a cigar, or two.

sold
Activity Score 3379
Copywriter
J Designer's picture

As 'sirvan' said the honesty is great! But it is very noticeable that you like the "suck" play on words a little too much. It is funny the first few times and is a nice way to make this message seam a little more light hearted, but you use the pun 11 times! That’s a little too much. In saying that, the rest of the copy works great. I love how you used the letter approach to personalize it.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Brain-Art's picture

Quitting really sucks... you got that right. It's cool way to approach people

Brain-Art
Activity Score 1101
Graphic Designer
The Lion's picture

Good copy. But ironically it does make you want to light up.

The Lion
Activity Score 122
Creative Director |

http://twitter.com/Cannes_Lions

sirvan's picture

At first I thought this was about all the draconian anti-smoking laws they're enacting here in the city…. just another reason why 2010's going to suck for smokers, lol.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

morse's picture

The layout is boring unfortunately.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gmint7's picture

unconventional, i love it.
hope this win something : D

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

anHiiieeta's picture

okie dokie...

anHiiieeta
Activity Score 328
Art Director
Stones's picture

Very Simple. Very Powerful

Stones
Activity Score 138
Wordnerd's picture

that's a very good Headline/copy, a great claim and positioning of a brand. in my opinion you could only improve it by getting rid of the complete third passage with the 'we're there for you' stuff. just skip it and it's better (guess that's the part the client needed to buy it)

Also love the 'sincerely' above the brand. makes it personal

Wordnerd
Activity Score 6692
Copywriter
Migzter13's picture

Thank you to ALL the people who are doing these alternatives to smoking. I'd rather hang out with goats rather than dragons if you know what I mean

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

second_creator's picture

copy ads are always welcome

second_creator
Activity Score 754
Copywriter |

copywriter

rolling.stone's picture

pretty long copy

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

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