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Ashtray

Campaign
Agency Network: 
Published/Aired: 
May 2010

Description

Print advertisement created by McCann, Thailand for Nicomild, within the category: Pharmaceutical.

Caption

Stop smoking now

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Creative Director / Art Director: Supachai Toemtechatpong
Copywriter: Surakai Ngernmaneerongroj
Photographer: Sun House
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MJStinson77's picture

Nope. Worse than the first one because it doesn't translate and looks forced.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Minerva Pinto's picture

The three of them are not particularly strong, but this is the weaker of the lot

Minerva Pinto
Activity Score 1394
Bryn Mawr College
Guest's picture

You guys dont seem to understand,

Based on your avatar photo, it's not a surprise

Guest
Guest's picture

this doesn't work because it's not immediately recognizable as an ashtray but moreover because you don't need to pick up an ashtray to use it. this one just plain doesn't make sense. the other two, you need that space between your fingers to smoke, you need to be able to open the lighter to light the cigarette, etc.

the lighter one is the only mildly successful one for me as it's the gum literally stopping you from smoking, but without the "omg gross" factor the ad with the fingers has.

Guest
Dzsoi's picture

Good points!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

the gum will hold down your smoking paraphernalia?

Guest
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