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Agency Network: 
Published/Aired: 
July 2008
Nicola Finetti:  Black
Nicola Finetti Print Ad -  Black

Description

Print advertisement created by JWT, United Arab Emirates for Nicola Finetti, within the category: Fashion.

Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Directors / Copywriters / Art Directors / Typographers: Adrian An
Photographer: Tejal Patni
Illustrator: Adrian An
Art Buyer: Emily Haddad
Account Supervisors: Francois Kanaan, Prabhakar Iyer
Advertiser's Supervisors: Leena Harazeen, Nicola Finetti
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Highest Rated

vinnyrihal's picture

I love the copy and the layout, but for me it' the awkward pose of the model that lets it down, but hey everyone's a critic. Overall it's good.

vinnyrihal
Activity Score 60
Zeus's picture

WHAT???

Zeus
Activity Score 906
somewhere
shrrr's picture

death...black...
does it ring a bell?

shrrr
Activity Score 69
creative/copywriter ; BBDO Cairo
shrrr's picture

i like it

shrrr
Activity Score 69
creative/copywriter ; BBDO Cairo
thirty6chambers's picture

people wear black to funerals. it's a cultural thing so not everyone in the world will understand this but that's ok. awesome copy none the less.

thirty6chambers
Activity Score 1464
Art Director
sunilcreates's picture

what cultural?? nothing to do with this ad and cltural black dress.

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
Tincho's picture

Idea is ok but the layout is awful... I hate those divisions.

Tincho
Activity Score 1093
Art Director
askon's picture

Anyone else find it funny that Emily the art buyer has the same last name as the CD. Probably why she picked such a shatty photograph

askon
Activity Score 431

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

ackattak's picture

Great line!

ackattak
Activity Score 396
Copywriter
WAIKIKI's picture

bad art direction, but great copy.

WAIKIKI
Activity Score 12
BBDO
Zemane's picture

I agree.

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

shoot's picture

funny. really.

shoot
Activity Score 36
creative director
Pete2's picture

There's nothing about this ad that works. Awful art direction and awful headline.

Pete2
Activity Score 720
Creative Director at munnrabot.com
Tapper's picture

ok ad, that's it, bad layout. cannot belive this picked up a bronze at cannes though. unbelievable.

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
ChuckNorris's picture

Can women really show their skin like that in Dubai?

ChuckNorris
Activity Score 834
Creative Director
Truns's picture

so clever.

Truns
Activity Score 53
Creative
miko1aj's picture

Excellent typography, simple layout, beautiful photography. Solid one.

miko1aj
Activity Score 3086
Frits Harkema's picture

Hmmm...if her husband is rich, he would not get an heart attack over a couple of thou. If he is poor, she probably loves him and wants him to live.

Frits Harkema
Activity Score 713
Antwerpen
Pete2's picture

it's a dumb concept. Move on.

Pete2
Activity Score 720
Creative Director at munnrabot.com
JAG's picture

Tasteless idea.

JAG
Activity Score 166
Web design
fractalrene's picture

Good line, good work.

fractalrene
Activity Score 1504
Copywriter
Anurag Sahu's picture

neh neh,,
1. Negative ad
2. Dubai aint open to this art direction
3. The model looks awful

Bottom Line - Concept is atrocious hence ****** up !

Anurag Sahu
Activity Score 102
CopY Writer
john ler's picture

Anurag,
please... tell me you're not working in advertising !

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
john ler's picture

Amazing line !
Hats off to the writers !

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Pete2's picture

Pork eater. What are you smoking?

Pete2
Activity Score 720
Creative Director at munnrabot.com
john ler's picture

Ashes of the husband.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Anurag Sahu's picture

I work in a Pig Farm, as I love eating Pigs.
I’m glad you know about advertising...MATE!!!haha

Anurag Sahu
Activity Score 102
CopY Writer
Marcela Cáceres's picture

great copy, awful layout...

Marcela Cáceres
Activity Score 108
Marcela Cáceres's picture

great copy, awful layout...

Marcela Cáceres
Activity Score 108
004422's picture

Pete2. You must have the IQ and sense-of-humour of a hagfish if you don't get this idea and don't think it's an intelligently funny headline. But you probably don't know what a hagfish is either.

004422
Activity Score 4
JWT
Pete2's picture

I'm not sure what a hagfish is. But if I had to guess, it's either that fucking ugly woman in the red dress, or a creative director from UAE.

On a more serious and constructive note though:

Your headline is soft, almost too polite for the idea. It's written by someone who doesn't have full grasp of the subtleties and power of the English language. Was it written by somebody from India? "The price may give your husband a heart attack. But don't worry, it also comes in black. (Go on, say it with an Indian accent and you'll get my drift.)

A better way to state it would be:

He'll drop dead when you tell him the price. Good thing it also comes in black.

But you probably can't see the difference, can you?

And what the fuck were you drinking when you art directed and selected that photo?

Pete2
Activity Score 720
Creative Director at munnrabot.com
004422's picture

Pete2. Your headline gives the punchline away. It's too obvious.

And my, you are one angry, bitter individual with too much time on your hands. Get a girlfriend.

004422
Activity Score 4
JWT
Pete2's picture

By the way, your strategy is lame too. What does it matter that these dresses are expensive. So is everything else where you come from.

Stella Artois beer took that position years ago. "Expensive, but worth it". It works for beer. But for yet another designer dress, who cares?

Pete2
Activity Score 720
Creative Director at munnrabot.com
bbp's picture

What's going on with this headline design?

The look that you've created works against the brand that you're trying to establish.
High end, exclusive...

This design feels like some bad hip-hop clothing line.

Are those stringy thread things symbolic of the dress falling apart?

bbp
Activity Score 18
New York City
Guest's picture

great line... poor art direction.

Guest
Guest's picture

It picked up a bronze at Cannes??? Wow!

Guest
certaintly's picture

love the copy, art is bleh

certaintly
Activity Score 3988
vinnyrihal's picture

I love the copy and the layout, but for me it' the awkward pose of the model that lets it down, but hey everyone's a critic. Overall it's good.

vinnyrihal
Activity Score 60
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