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Folding Shelf

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Miniatures that fold out of the centre-fold, and fold back in when you close the magazine.

Print advertisement created by Grey, Vietnam for Nha Xinh Furniture, within the category: House, Garden.

Caption

Lightweight Folding Shelf EEX5.
Fits under your bed too.

Advertising Agency: Grey Group, Hochiminh City, Vietnam
Creative Director: Aditya Upadhyaya
Copywriter: Aditya Upadhyaya
Art Director: Rajib Gupta
Illustrator: Tuan Vu, Indika Munasinghe
Photographer: Guy Gonyea
Typographer: Rajib Gupta
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Guest's picture

This is nice - but you can't tell me for one second this ran anywhere. The cost of this intricate manual insertion would make this idea impractical to even the most liberal of clients.

Guest
moeinuk's picture

What if the client is a part of a group of companies that also runs a magazine and hence gets free insertions!!! :)

moeinuk
Activity Score 46
Copywriter |

Cheers!
Moeinuk

jorj's picture

Hehe good one!

jorj
Activity Score 638
Art Director at Senior Art Director
silvi's picture

I love it!

silvi
Activity Score 4172
Copywriter
Guest's picture

Why would I want to keep shelves under my bed?

Nice idea. I agree it is scammy, but it is just possible this was done. Labour is depressingly cheap in Vietnam, you could get a crew to hand glue these into 5,000 (or however many) for peanuts.

However, it is far more likely the art director did it himself, on just enough copies to photograph and enter.

Guest
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