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Folding Chair

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Miniatures that fold out of the centre-fold, and fold back in when you close the magazine.

Print advertisement created by Grey, Vietnam for Nha Xinh Furniture, within the category: House, Garden.

Caption

Lightweight Folding Chair NEX2.
Fits under your sofa too.

Advertising Agency: Grey Group, Hochiminh City, Vietnam
Creative Director: Aditya Upadhyaya
Copywriters: Rajib Gupta, Aditya Upadhyaya
Art Directors: Rajib Gupta, Tuan Vu
Illustrator: Tuan Vu, Indika Munasinghe
Photographer: Guy Gonyea
Typographer: Rajib Gupta
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Guest's picture

This is nice - but you can't tell me for one second this ran anywhere. The cost of this intricate manual insertion would make this idea impractical to even the most liberal of clients.

Guest
Guest's picture

The other giveaway is it is in English, which is not widely spoken in Vietnam. Target market: award juries. Possibly a small run in an 'expat' magazine, always a favourite place to run a scam.

Guest
Guest's picture

that must be expensive

Guest
sam452's picture

would work well as a print ad too

sam452
Activity Score 7
Art Director at ArtDirector / Cheil Worldwide Seoul HQ
jorj's picture

The best of the three but same comments as before.

jorj
Activity Score 638
Art Director at Senior Art Director
rolling.stone's picture

Good Idea.

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

silvi's picture

No importa que la idea sea cara. Si la empresa tiene los medios para pagarla, bienvenida sea!
Es bueno para los publicistas latinoamericanos, acostumbrados a magros presupuestos, ver lo que hacen anunciantes con mucha plata. Sueña en grande!

silvi
Activity Score 4172
Copywriter
onemanarmy's picture

yeah, this one is the best one in this campaign

onemanarmy
Activity Score 9
Guest's picture

There's lots of cheap labour in Vietnam. Could be done.

Just maybe not ethically.

Guest
Guest's picture

This is genius.

I-wish-i-had-done category

Guest
Guest's picture

i like the jealous comments. why don't you just critic the idea and hope that you can come up with something like this one day.

Guest
Guest's picture

oh plllease. You're speaking to me without knowing what awards I've won. I think up things like this from time to time but then resolve myself to the fact that I'm no long a junior and this is scam work at its very best (or worst). Then what I do is I get on with my actual job - which is trying to do good ads on real briefs with actual budgets behind them, and try and win awards off them. Maybe you should do the same.

Guest
Guest's picture

we'd love to see your work. what's your portfolio site? Let's see some real award-winning pieces

Guest
jem's picture

interesting approach wit pop ups

jem
Activity Score 20
Graphic Designer
barbe's picture

Nice idea. Poss scam, but perhaps this could be done if the whole dps was supplied and then stitched in. Hmmm...

barbe
Activity Score 102
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