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Agency Network: 
Published/Aired: 
February 2019
NGOs' Union Against Harmful Practices on Women & Children Egypt: I’m Not an Animal
NGOs' Union Against Harmful Practices on Women & Children Egypt: I’m Not an Animal
NGOs' Union Against Harmful Practices on Women & Children Egypt: I’m Not an Animal
NGOs' Union Against Harmful Practices on Women & Children Egypt Print Ad - I’m Not an Animal
NGOs' Union Against Harmful Practices on Women & Children Egypt Print Ad - I’m Not an Animal
NGOs' Union Against Harmful Practices on Women & Children Egypt Print Ad - I’m Not an Animal

Description

When Egyptian women are harassed; their first yell at the harasser is the word “Animal!”, So we chose the well-known identification icon “I’m not a robot” and blend it with the insight we have “animal” to bring “I’m not an animal” Making it a new identification icon to make men think, rank and ask themselves to stay human.

Print advertisement created by AD, Egypt for NGOs' Union Against Harmful Practices on Women & Children Egypt, within the category: Public Interest, NGO.

Advertising Agency: AD, Cairo, Egypt
CEO: Abdulrahman Al-Fantokh
Creative Director: Ahmed AbuBakr
Art Director: Mohamed Tawfik
Copywriter: Mostafa Zidan
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Highest Rated

Meshmesh's picture

Loser

Meshmesh
Activity Score 2
Meshmesh's picture

Loser

Meshmesh
Activity Score 2
Pawz's picture

It's been done before with Greenpeace (I think). Fail

Pawz
Activity Score 208
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