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Garden

Campaign
Agency Network: 
Published/Aired: 
September 2007
NFL:  Garden

Description

Print advertisement created by The Vidal Partnership, United States for NFL, within the category: Recreation, Leisure.

Caption

More Hispanic fans than you think.

Advertising Agency: The Vidal Partnership, New York, USA
Creative Directors: Mauricio Galvan, Thomas Schimoller
Art Director: David Galván
Copywriters: Santiago Uribe, Martín de la Fuente
Illustrator: David Galván
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nemesis's picture

so, all hispanics are gardeners and maids?

and what the hell is this ad trying to tell? so, the NFL has hispanic fans... so what?

i don't see the point in these.

nemesis
Activity Score 767
Creative Director
simon.gross's picture

Maybe it's for televised NFL coverage, targeting potential advertisers who might want to reach a hispanic market segment?

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
mikepants2005's picture

Why does a brand have to justify having a specific group of fans? Regardless of their race? How f**kin lame! Does Nike justify themselves by saying how many black,white,Asian fans they have? NO, because they don't need to. In my eyes this is bad planning from the agency and they should be fired!!!

mikepants2005
Activity Score 504
Copywriter
Abra Cadabra's picture

The tagline here is so utterly bizarre that i have no idea what to think of these. Are they for real? Whom are they trying to convince and why?

Abra Cadabra
Activity Score 102
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