Agency Network: 
September 2007
NFL:  Birth


Print advertisement created by The Vidal Partnership, United States for NFL, within the category: Recreation, Leisure.


More Hispanic fans than you think.

Advertising Agency: The Vidal Partnership, New York, USA
Creative Directors: Mauricio Galvan, Thomas Schimoller
Art Director: David Galván
Copywriters: Santiago Uribe, Martín de la Fuente
Illustrator: David Galván
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sloppy4's picture

i never thought the nfl was hurting for hispanic fans. but it's certainly hurting for good hispanic outreach advertising.

there's something very airborn leaflet propaganda about these.

Activity Score 1492
thirty6chambers's picture

so... the sign makes this hispanic? ran out of stereotypes?

Activity Score 1464
Art Director
Crisp One's picture

they wouldn't impose that Hispanics have allot of kids, would they?


Crisp One
Activity Score 2005
Other at New York
Jet Propulsion Lab's picture

Now, we have to remember that NFL is shelling out a lot of cash to use this niche agency for their so-called deep understanding and special insight for this particular segment.
But what does the agency do instead? Bunch of crap ads with no real idea that a redneck in Alabama could come up with. That's what.

Nice work, Amigos! Tequila all around!!!

Jet Propulsion Lab
Activity Score 10679
Twinsen1201's picture

To stereotypical, could even be a little bit insulting...

Activity Score 50
Creative Director
melocoton's picture

Una campaña demasiado estereotipada, no puedo creer que haya sido ideada por gente hispana.

Activity Score 987
Art Director
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