Hand

Campaign
Agency Network: 
Published/Aired: 
September 2009
Nexcare:  Hand
Nexcare Print Ad -  Hand

Also From This Campaign 2

Description

Print advertisement created by Grey, Turkey for Nexcare, within the category: Pharmaceutical.

Caption

Keep it in your veins.

Advertising Agency: Grey, Istanbul, Turkey
Creative Directors: Engin Kafadar, Tugbay Bilbay
Deputy Creative Director / Copywriter: Ergin Binyıldız
Art Director / Illustrator: Nezih Icoz
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Wordnerd's picture

An ad for bandages?! And their message is 'you won't bleed that much'?! What the hell?
ok, it looks nice, but this is ridiculous

Wordnerd
Activity Score 6690
Copywriter
Blashyrkh's picture

Nice execution and eye-catching but the message has gone a bit far from the product I guess.

Blashyrkh
Activity Score 32892
Art Director
Klidesign's picture

I agree with the points made. The concept is cool, execution too. It's artsie if you ask me, but how on Earth did they go with it, is beyond me. How come you guys didn't get the usual "it's a bit too much" crap, tell me the recipe, please!

P.S. Would be a bit scarier, if the copy was written in blood. Would be a bit drastic, but goes well with this concept. :)

Klidesign
Activity Score 209
Graphic Designer
saidukaringa's picture

I am confused a bit on this one
why blood look like vein and copy same..........!?

any way... catchy

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

Guest's picture

I'm missing the product here.. strange conception to bandages. I'm not sure it work's.

Guest
RAM KATE's picture

The concept is very good. Any injury not superficial, will lead to a loss of blood. These bandages maybe, are used to avoid such loss.

RAM KATE
Activity Score 761
Copywriter at Marketing |

RAM KATE

Wordnerd's picture

if you ask me, this 'concept' is as good as a car ad saying 'you can drive it!'

Wordnerd
Activity Score 6690
Copywriter
RAM KATE's picture

Yes, Why not?

RAM KATE
Activity Score 761
Copywriter at Marketing |

RAM KATE

AlphaDog's picture

A few days ago - INTERIOR - Creative Department

Copywriter working in a bank brief that is already 2 days late, looking at some books:
-THATS A GREAT IMAGE, TAKE A LOOK (showing to the AD)

Art Director looking at book in the hands of Copywriter:
-COOL...BUT WHAT A FUCK VEINS HAVE TO DO WITH SAVINGS ACCOUNTS?

Copywriter:
-NO...THATS FOR SOMETHING ELSE...

Art Director:
- OH..I SEE...MAYBE FOR TAMPAX? GREENPEACE?

Copywriter:
- NO...

pause

Art Director:
- NEXCARE? NEXCARE IS GOOD!

Copywriter:
- THATS IT! NEXCARE IS GREAT FOR THIS! THEY MIGHT LIKE IT, BUT EVEN IF THEY DONT BUY, WE WILL ASK THEM IF WE CAN AT LEAST SUBMIT IT TO SOME AWARDS...

Art Director to Assistant:
- SCAN THAT PAGES AND ILLUSTRATE THEM!

Assistant:
- BUT I NEED TO DELIVER THOSE ADAPTATIONS YOU ASKED ME EARLIER...

Art Director:
- THOSE CAN WAIT, THIS IS MORE IMPORTANT...

Art Director to Copywriter:
- NOW THINK OF SOME GOOD COPY FOR IT, SOMETHING WITH A "TWIST" DONT COME WITH THAT CRAP LIKE THE ONE YOU DID FOR TOYOTA "THE CAR YOU CAN DRIVE" THAT WAS REAL LAME...

Copywriter:
- DONT WORRY...I WILL WRITE SOMETHING GOOD THIS TIME...

AlphaDog
Activity Score 265

Seek and Destroy

silvi's picture

No me gusta. El concepto no es claro y me parece muy forzado.

silvi
Activity Score 4170
Copywriter
Javier Ramírez's picture

Quien querría "mantener su sangre en sus venas", sacándoselas?
Venas que se salen? Prefiero sangrar!!!

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

AmigoInvisible's picture

The concept is the execution, and a lovely one at that.

I think that the copy is somewhat bland compared to the visual, but it does deliver the point after all.

The thin blood lines coming out of the hand (at this point, they are obviously not veins) make me uncomfortable about bleeding, and that's not a bad reaction to an ad selling bandages.

I do agree with whoever said the copy should be written in blood.

Nice job, especially in the art direction.

Good luck!

AmigoInvisible
Activity Score 195
Dev Kumar's picture

A good idea that has been executed well.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
yoshimotobear's picture

cool visual, not too sure about the clarity of the concept.
but, overall good

yoshimotobear
Activity Score 45
louie_wang's picture

the art is very cool! the copy is bad.

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
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