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Sherlock

Campaign
Agency Network: 
Published/Aired: 
December 2010
Newton Compton:  Sherlock

Description

Print advertisement created by Lowe, Italy for Newton Compton, within the category: Media.

Caption

Stories are not made of paper.
E-book Newton Compton Publishing

Advertising Agency: Lowe Pirella, Rome, Italy
Creative Director: Francesco Taddeucci
Art Director: Laura Taddeo
Copywriter: Marco Diotallevi
Illustrator: Federica Muscillo
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Highest Rated

Guest's picture

Dave McKean style, very cool

Guest
Guest's picture

Ok, paper is bad, but you don't tell me why ebook is good.

Guest
Guest's picture

very nice ad!

Guest
Dzsoi's picture

So real stories are made of ebooks. I thought they are made of flesh and bones, air, wood, earth, water, metal etc.

Dzsoi
Activity Score 8609
Copywriter
TiltedChairCreative's picture

I agree. I think a simple shift from "stories are not made of paper" to a "stories can live anywhere" kind of thought might help.

TiltedChairCreative
Activity Score 513
fotdot's picture

I also like art of this one.

fotdot
Activity Score 673
Creative Director
reasonwhy's picture

Good concept & art, bad copy

reasonwhy
Activity Score 147
Art Director
Guest's picture

Good illustration, bad everything else

Guest
Guest's picture

Dave McKean style, very cool

Guest
dadada's picture

?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

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