Border guards

Agency Network: 
February 2010


Sometimes the world can be a confusing place. Newstalk 1010 is a talk radio station that breaks down headline news for a more in-depth understanding of the issues. This billboard campaign drops truth bombs and invites audiences to tune in to make sense of a world that doesn’t make sense.

Print advertisement created by Zig, Canada for Newstalk 1010, within the category: Media.


Canadian border guards are unarmed. Make sense of what doesn’t.

Advertising Agency: zig, Toronto, Canada
Creative Director: Martin Beauvais
Associate Creative Directors: Michael Murray, Jason Hill
Art Director: Craig Ferguson
Copywriter: Steven Barr
Additional credits: Grace Castenada (Coach), Sheri Hachey (Team Leader), Lynn Sivec (Strategic Planner)
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alejulimaty's picture

love the art of these, but I don`t know the newspaper nor it´s tone of voice so I won´t rate them

Activity Score 842
brother buenos aires
ridzadi's picture

This entire series seems to be inspired from The Economist ads...
Now when I say 'inspire' I don't mean copied. These are like 50% fresher compared to them..

good work.

Activity Score 101
Copywriter at Bachelors in Management |

Yours truly,
Assadi >)

Bangads's picture

This is the best

Activity Score 65
Copywriter at Copywriting
Phil Lestino's picture


Phil Lestino
Activity Score 1684
whatthefudge's picture

Haha, great visual!

Activity Score 1266
Brain-Art's picture

The only one that really makes it's point in my opinion

Activity Score 1101
Graphic Designer
xcreativity's picture

ahahah my fav one

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Guest's picture

Maybe the "guards" are unarmed but the "officers" are armed. WE ARE NOT "GUARDS" WE ARE OFFICERS!!