Montage

Campaign
Agency Network: 
Published/Aired: 
April 2008
Newseum:  Montage

Description

Print advertisement created by The Martin Agency, United States for Newseum, within the category: Recreation, Leisure.

Caption

The greatest stories in the world. Now in D.C.
Where the news comes to life.

Advertising Agency: The Martin Agency, USA
Creative Director: Joe Alexander
Art Directors: Amy Elkin, Mark Brye, David Grindon
Copywriter: Kevin Dunleavy
Photographer: Various
Art Buyer: Julie Sanders
Print producer: Jenny Schoenherr
Log in to post comments

Highest Rated

FarFromFlorida's picture

The dialogue of the creatives:

CW: "Okay, lets crack this baby"
AD: "it's about historic news in D.C"
CW: "Hey, how about we show the historic events IN D.C"
AD: "That's great"
CW: "Let's go eat sushi".
AD: "okay".

FarFromFlorida
Activity Score 104
Copywriter
FarFromFlorida's picture

The dialogue of the creatives:

CW: "Okay, lets crack this baby"
AD: "it's about historic news in D.C"
CW: "Hey, how about we show the historic events IN D.C"
AD: "That's great"
CW: "Let's go eat sushi".
AD: "okay".

FarFromFlorida
Activity Score 104
Copywriter
mikelite's picture

it's a working lunch - we can expense it!

http://mikelightman.com/blog

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Ariatán's picture

I totally agree.

Ariatán
Activity Score 66
Copywriter
adstrike's picture

lol

adstrike
Activity Score 334
Copywriter
comAd's picture

Lookout.

comAd
Activity Score 162
Copywriter
topawers's picture

I generally have respect for the work The Martin Agency does. This campaign has it's ups and downs, but this execution is horrible. It's too literal, I mean "just put every famous event outside the Capitol" sounds like an easy way out to me. To put all the events together for no reason doesn't make sense. I think that one event per execution is better, as they do in the rest of the campaign, although they are not done great either. The problem is that the events are randomly placed in DC, like Ali in the Lincoln Memorial, why? "Gee, I don't know, 'cause it look cool?" Maybe what they should have done is make the events interact with the place they are set in. Like, for example in the Normandy execution, that makes more sense to me. But the rest are just random.
Also, this looks like bad photoshop. Maybe they should have made everything in color.

topawers
Activity Score 139
Copywriter
Jet Propulsion Lab's picture

I think they should just go back to doing their usual headline-driven ads, which they do best.

Jet Propulsion Lab
Activity Score 10679
Copywriter
republique's picture

amateur art direction.

republique
Activity Score 83
Republique Beirut
thirty6chambers's picture

3 art directors for this? I hope one of them at some point realized that this is stupid but got tied and gagged by the other 2.

thirty6chambers
Activity Score 1464
Art Director
Rog's picture

The US Ice skating team changed the world?
Get a room. boys.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

mrtalented's picture

this one is too messy comparing to the rest in the same campaign

mrtalented
Activity Score 2171
Creative Director
Tripioso's picture

well not metaphors, no exaggerations, but it does the job. And the name for the product is great: Newseum!

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

FlyingDogs's picture

The most entertaining part of this ad is that little astronaut on the White House.

But seriously, what's with the Martin Agency these days! Have to agree with republique_beirut. The art DOES look amateurish.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
panasit's picture

I think it gets the job done. It's just not pretty to look at.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

cheza's picture

Very busy :\.

cheza
Activity Score 100
Graphic Designer
Advertisement
Featured Content

Latest Collections

Advertisement