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Weight trim

Campaign
Agency Network: 
Published/Aired: 
January 2009
Like
24
Views
1295
News Limited Award School:  Weight trim

Description

Print advertisement created by JWT, Australia for News Limited Award School, within the category: Education.

Caption

The world will never look the same.

Advertising Agency: JWT Sydney, Australia
Art Director: Richard Apps
Copywriter: Ben O'Brien
Designer: Nima Idelkhani
Photographer: Sean Izzard
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Highest Rated

Guest's picture

DONE DONE DONE DONE DONE!!!!!!!!

Guest
Guest's picture

DONE DONE DONE DONE DONE!!!!!!!!

Guest
ivan's picture

We normally like to have a link as proof. Can you pls.?

ivan
Activity Score 12
Creative Director at Ads of the World
john ler's picture
john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

how can we see them if we are not subscribers? no wonder the creatives had no idea this was "done".

Guest
Guest's picture

TIME magazine campaign.

Guest
Guest's picture

How's this like the TIME magazine? In the TIME campaign, the framed image says one thing and outside of it can say another based on the lines.

Guest
Guest's picture

Want to do bad ads? come to this school.

Guest
Guest's picture

Done! Ad School...One broken plate and a frame with a text: Papa´s Greek Restaurant.

Guest
Guest's picture

yep, but maybe they don't want to know if it had already been done.

Let's keep the done comments inside

Guest
Guest's picture

Until you tools actually show us "DONE".... this is cool.
And no, it's not TIME.

Guest
Guest's picture

Those of us who "know", know. Those who don't, don't.
Let's just leave it at that. Sooner or later you'll realize what we were talking about (hopefully.)

And this is not so cool. (Because it's been DONE.)

Guest
Guest's picture

done.
campaign for adschool. line was 'see ads everywhere'
greek rest was 1 execution. another was a shot of a TV filled with snow/static and
a frame with text: the weather station
one show, lurzers and clio

next.

Guest
Chunk's picture

I haven't seen it before.. really like the insight: That's how I feel!

Chunk
Activity Score 32
Guest's picture

Yer.. good.

Guest
theinspector's picture

smart.

theinspector
Activity Score 121
Guest's picture

Nice. Like the idea but the line 'the world will never look the same' is weak. Really weak. It's constipated, doesn't exactly roll off the tongue. Too melodramatic, self-important. A bit grandiose. And it's just too long - Seven words is way too long for an endline.

How would I have done it?

'SEE IDEAS IN EVERYDAY LIFE'

Much better. If you were to ask 100 creatives what is better

'The world will never look the same' or 'see ideas in everyday life', I guarantee most would opt for 'see ideas in everyday life'. It's better, nicer, shorter.

BUt nice campaign though. Well done Richard.

Guest
Guest's picture

I don't agree. Your line simply describes the visual. "The world will never look the same" describes the feeling. Well done Ben.

Guest
Guest's picture

Nice. Like the idea but the line 'the world will never look the same' is weak. Really weak. It's constipated, doesn't exactly roll off the tongue. Too melodramatic, self-important. A bit grandiose. And it's just too long - Seven words is way too long for an endline.

How would I have done it?

'SEE IDEAS IN EVERYDAY LIFE'

Much better. If you were to ask 100 creatives what is better

'The world will never look the same' or 'see ideas in everyday life', I guarantee most would opt for 'see ideas in everyday life'. It's better, nicer, shorter.

BUt nice campaign though. Well done Richard.

Guest
Guest's picture

I don't agree. Your line simply describes the visual. "The world will never look the same" describes the feeling. Well done Ben.

Guest
Guest's picture

This has been done, but better. It was for a weight loss program. The line was something like, "Summer's coming." And there was no stupid box. I'm going to try and find it.

Guest
Guest's picture

This isn't an ad for a weight loss program.. it's for a school of creativity. Different purpose..

Guest
john ler's picture
john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

guess that settles it. Done and done better

Guest
Guest's picture

Not sure I agree that it was done better. I find some of the AAA school ones quite contrived. Particularly the beer one. If the idea is that you see things 'in real life', they need to be real life.

Guest
Guest's picture

"See ideas in everyday life" is a feeling. Seeing ideas is a mindset.

The line could be "imagine seeing ideas everywhere"

Either is better than 'the world will never look the same'

Guest
Fosforo2's picture

Why people are trying to rewrite the copy?

Fosforo2
Activity Score 17
Copywriter
Guest's picture

Because the the line 'the world will never look the same' just doesn't work, regardless of what Ben's mum thinks.

Guest
bobthebuilder's picture

Done by Jupiter Drawing room/ south african agency years ago for AAA school of advertising.

bobthebuilder
Activity Score 57
Creative Director
kuaurdarisprabupadajoir's picture

try again

kuaurdarisprabu...
Activity Score 29
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