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Published/Aired: 
January 2009
News Limited Award School:  City yoga

Description

News Limited AWARD School is an education course for aspiring creatives, run by the Australian Writers and Art Directors Association.

Print advertisement created by JWT, Australia for News Limited Award School, within the category: Education.

Caption

The world will never look the same.

Advertising Agency: JWT Sydney, Australia
Art Director: Richard Apps
Copywriter: Ben O'Brien
Designer: Nima Idelkhani
Photographer: Sean Izzard
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creativeflagg's picture

I think the one with the feet in the sand would work better if the feet got lighter and lighter as they walked on. Right now it doesn't make as much sense but I like it because it's true.

creativeflagg
Activity Score 48
Copywriter at Campbell Mithun |

if I write a bunch of copy and no one ever reads it does it exist?

short shorts's picture

I'm with you. It works as it does, because the footsteps convey activity and exercise, but more shallow footsteps would be even more impactful.

http://shortshorts.tumblr.com/

short shorts
Activity Score 109
Brooklyn, NY |

Spewing Sports Nonsense...
http://shortshorts.tumblr.com/

ivan's picture

This is so true. This is the mindset a creative has to achieve to be able to come up with great ideas. You must start seeing an idea everywhere...

ivan
Activity Score 12
Creative Director at Ads of the World
Guest's picture

That is why creatives don´t get paid as much as they should, because people think all it takes to become one it´s as easy as watching a dog licking it´s own balls.

Guest
Guest's picture

Amen to that.....

Guest
Guest's picture

Amen to that...

Guest
Guest's picture

tHat´s why creatives don´t get payd as much as they should, cause people think that all it takes to become one is to see a dog licking it´s own balls.

Guest
Guest's picture

Lovely AWARD School insight / feel... with a bit of Gruen for good measure.

Guest
Chunk's picture

Really nice.

Chunk
Activity Score 32
Guest's picture

Really lovely insight. I like how the idea involves the reader in how a creative course might change the way they see things. That feels inspiring.
And what do you mean creative don't get paid as much....as much as who?

Guest
Guest's picture

Very good.

Guest
Guest's picture

Nice. Like the idea but the line 'the world will never look the same' is weak. Really weak. It's constipated, doesn't exactly roll off the tongue. Too melodramatic, self-important. A bit grandiose. And it's just too long - Seven words is way too long for an endline.

How would I have done it?

'SEE IDEAS IN EVERYDAY LIFE'

Much better. If you were to ask 100 creatives what is better

'The world will never look the same' or 'see ideas in everyday life', I guarantee most would opt for 'see ideas in everyday life'. It's better, nicer, shorter.

BUt nice campaign though. Well done Richard.

Guest
Guest's picture

I don't agree. Your line simply describes the visual. "The world will never look the same" describes the feeling. Well done Ben.

Guest
Guest's picture

done for AAA SCHOOL OF ADVERTISING YEARS AGO IN SOUTH AFRICA, A VERY POPULAR CAMPAIGN, DONE BETTER THAN THIS!

Guest
john ler's picture
john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

done it! done it and done it!

Guest
bobthebuilder's picture

BEEN done by Jupiter Drawing Room and won at One Show about six years ago!

bobthebuilder
Activity Score 57
Creative Director
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