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Dale's picture

Good job, you guys did well with the series. I think the copy on this one isn't as strong as the others. Margaritas in Mexico kind of falls flat to me and I don't see a strong connection to the ginger in the mint.

I think the type can be treated a bit better on all the banners as well, but seriously, good job on these.

- Commenting in all caps with poor spelling and grammar is so done before -

Activity Score 370
Copywriter at Euro RSCG |

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luispiter's picture
Activity Score 2756
Guest commenter's picture

Agree with Dale. Margaritas in Mexico is disconnected. You're talking about Mexico and the packaging and product is Asian-themed. Might help if the simile had nothing to do with geography. Go for something more unexpected. Art Direction looks nice.

Guest commenter