Agency Network: 
Published/Aired: 
January 2011
Newfoundland and Labrador Tourism:  Moose

Description

Print advertisement created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Transport.

Caption

Yesterday, 120,000 moose hated John. Today, 119,999 really hate John.

Advertising Agency: Target, St. John's, NL, Canada
Creative Director: Tom Murphy
Head Creative Director: Jenny Smith
Art Director: Jeff McLean
Copywriter: Terri Roberts
Photography: Roth & Ramberg
Senior Account Manager: Ernie Brake
Account Manager: Kristen Baker
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Highest Rated

Wordnerd's picture

url doesn't work. now what to think of that

Wordnerd
Activity Score 6692
Copywriter
morse's picture

I guess it works for hunters, but I feel sorry for the moose.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ron Burgundy's picture

Lol

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Asynchrone's picture

Agree.
And I don't think they hate him.
But he don't like them whatever.

Asynchrone
Activity Score 318
Administrative |

http://inet-reklama.su/

jackmancer2017's picture

American hunters might be different than those I know in the Netherlands. Here it's more about preserving nature's balance. This ad makes it look like some gruesome "killing just for fun".

jackmancer2017
Billoughsby's picture

Jack, in the U.S.all hunters claim it's about maintaining nature's balance too. If they don't kill half the herd, the plains wind up -- love this made-up phrase -- "overgrazed".That rah rah is just part of their rehearsed response to critics.

Agree these ads are a little too gleeful about bloodsport. But for what they are, and taking the target audience into account, well enough done, i.m.o.

Billoughsby
Activity Score 5160
Art Director |

That's it.

mdb1974's picture

Here in the states Canada is not America.

mdb1974
Activity Score 411
Art Director
whatthefudge's picture

Yesterday, 120,000 moose hated Chuck Norris. Today, 1 really hates Chuck Norris.

whatthefudge
Activity Score 1266
akshaysrikar's picture

and one day (soon), there is gonna be a campaign on 'Save the Moose'.

akshaysrikar
Activity Score 420
India
Wordnerd's picture

url doesn't work. now what to think of that

Wordnerd
Activity Score 6692
Copywriter
writersblog's picture

come to think of it, it's almost as effective as drive-to-web as... http://thelongestlistofthelongeststuffatthelongestdomainnameatlonglast...

writersblog
Activity Score 551
Copywriter
Wordnerd's picture

yeah it was a pain in the ass to type 3x to be sure as well ;)

Wordnerd
Activity Score 6692
Copywriter
blahblahblahblah's picture

Interesting and odd strategy to take. Newfoundland, to my knowledge, isn't top of mind when it comes to hunting and fishing destinations. And yes, the tone and the look on John's face, I feel, are enough to turn potential visitors of NFLD off.

blahblahblahblah
Activity Score 25
abake's picture

The ad is pretty funny, and considering the target audience I guess it must be pretty effective as well.
Not my cup of tea though...

abake
Activity Score 1262
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