Agency Network: 
Published/Aired: 
January 2011
Newfoundland and Labrador Tourism:  Bear

Description

Print advertisement created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Transport.

Caption

Black bears hibernate because they need a break from Trevor.

Advertising Agency: Target, St. John's, NL, Canada
Creative Director: Tom Murphy
Head Creative Director: Jenny Smith
Art Director: Jeff McLean
Copywriter: Terri Roberts
Photography: Roth & Ramberg
Senior Account Manager: Ernie Brake
Account Manager: Kristen Baker
Log in or register to post comments

Highest Rated

gwheeler's picture

How big is the "I have a lot of money to spend killing bears" market? everything else I've seen about Newfoundland and Labrador is all about what a mysterious, awe-inspiring landscape it is. Aren't the returns greater on that promise than on the "we have so much natural beauty/flora/fauna, you can kill whatever makes you feel good" promise. It's against their brand, for no great benefit.

And why does Trevor seem to be saying, "hey photographer, why are your pants around your ankles"?

gwheeler
Activity Score 49
luispiter's picture

whattttt???? its bad

luispiter
Activity Score 2756
comunication
Prof's picture

You don't seem to understand any ad on this site. Reconsider your profession...

Aside from that, the campaign is bleh and the line is meh. Thats a constructive insight for you.

Prof
Activity Score 1449
Copywriter |

Quite really.

snolet's picture

You're so right prof! luispedromendezb comments almost every ad... Hundreds of comments... Almost only negatives comments. His favourite?: "whattttt????"

snolet
Activity Score 104
Art Director at Propage
MichaelJohnJ's picture

the ones I like most are: "no no no no... bad", "jajaja... i like it" and "it's the better"

but it's like really bad annoying advertising, you remember it through endless repetition :)

MichaelJohnJ
Activity Score 38
whatthefudge's picture

Black bears hibernate because they need a break from Chuck Norris.

whatthefudge
Activity Score 1266
Glut's picture

no, no

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
CuriousPencil's picture

Visually a lot wrong with this and I'm not going to detail any of it in case the agency fixes it. Worth watching Trevor's video though, just for the sad f8ckwit's line "I like to grow a beard in the Fall... that rugged look.."

CuriousPencil
Activity Score 4225
Copywriter
gwheeler's picture

How big is the "I have a lot of money to spend killing bears" market? everything else I've seen about Newfoundland and Labrador is all about what a mysterious, awe-inspiring landscape it is. Aren't the returns greater on that promise than on the "we have so much natural beauty/flora/fauna, you can kill whatever makes you feel good" promise. It's against their brand, for no great benefit.

And why does Trevor seem to be saying, "hey photographer, why are your pants around your ankles"?

gwheeler
Activity Score 49
Advertisement
Featured Content

Latest Collections

Advertisement