Flip a coin, Taxi

Campaign
Agency Network: 
Published/Aired: 
August 2010
New Zealand Transport Agency:  Flip a coin, Taxi

Description

Print advertisement created by BBDO, New Zealand for New Zealand Transport Agency, within the category: Transport.

Caption

If you drink then drive you're a bloody criminal.
NZ Transport Agency and NZ Police

Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Paul Nagy
Art Director: Sarah Jackson
Copywriter: Jon Pickersgill
Account Services: Linda Major, Kate Maclean
Agency Producer: Marty Collins
Model Maker: Weta Workshop
Project leader: Ian Ruxton
Photographer: Steve Unwin
Retouching: Steve Jaycock
Media: Emily Goulden
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TommyO's picture

I had to get up and look upside down at the ad to understand it. Nice (and I had to explain to my boss why I'm standing like that in the middle of the office. Oops).

TommyO
Activity Score 1802
Copywriter |

That's me!
http://resiseymilim.wordpress.com

MrKujak's picture

Bloody Criminal.

MrKujak
Activity Score 20
Madison
ERROR404's picture

hmmm flipping a coin will get you a random result. so you dont have the choice. i think the coin concept is misleading. its not like " you have the choice: drink and drive and go to jail or take a cap and only get a hangover." they should have just made a clean cut between those two sides...i like the art though

ERROR404
Activity Score 766
design akademie berlin, Hochschule für Kommunikation und Design | FH
nspad's picture

No, I don't think it's about flipping a coin or the notion of chance. I think it's based off the expression 'the flip side of the coin,' an expression meaning the alternative consequences of an action.

nspad
Activity Score 96
Copywriter at Saatchi & Saatchi, New Zealand
Ohkamp's picture

Beautiful art direction.

Ohkamp
Activity Score 222
Creative Director at Lowe Roche, Toronto
pierrelastname's picture

why 2 coins? with one coin is ok, as the concept shows the two sides of one coin... not two coins... wrong!

pierrelastname
Activity Score 2859
Copywriter
Guest's picture

It is one coin. That's just how New Zealand one dollar coins are molded.

Guest
mralanjones's picture

It is only one coin, that's just how New Zealand one dollar coins are cast.

mralanjones
Activity Score 257
Copywriter at Stanley St
Guest's picture

It is one coin. That's just how New Zealand one dollar coins are cast.

Guest
Miss Copywriter 22's picture

i think this ad is brilliant ! excellent portrayal of " every coin has two sides" drink and drive, and you end up in jail. great visual.

Miss Copywriter 22
Activity Score 173
Copywriter
anotheropinion's picture

Beautifully done.

anotheropinion
Activity Score 132
Advertising
tirthomitro's picture

fab idea!

tirthomitro
Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

TSD Agency's picture

good idea :) great art-direction! In Ukraine, we say 'the other side of the medal' :)

TSD Agency
Activity Score 741
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

https://toughslatedesign.com/

RadoubleJu's picture

awsome

RadoubleJu
Activity Score 152
Art Director at Student, Sirjana college of fine arts, lazimpat |

Make it simple..

mikeelrapido's picture

Great!!!

mikeelrapido
Activity Score 1921
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

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KynK's picture

I get the idea but why use two coins? (if they use the coin this way in New Zeland no problem)
Other than that the execution and idea ise working.

KynK
Activity Score 20
Planner at TBWA/ISTANBUL
tytpol's picture

Nice Art Dir. !

tytpol
Activity Score 775
Copywriter |

www.tytpol.com

makelogobigger's picture

brilliant art direction i say!

makelogobigger
Activity Score 468
Copywriter
silvi's picture

I like "bloody criminal"

silvi
Activity Score 4134
Copywriter
Migzter13's picture

hrm.. not that 'Bloody' brilliant as expected:P

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Anonymous Author's picture

To coin a phrase: 'Coinfusing – may have unintended coinsequences.'

'heads or tails' or 'the other side of the coin' or 'two sides of the same coin' or any number of coin-like figures of speech impact the meaning.
Lovely model though. It's no coincidence that Weta Workshop was cointracted for this.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
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gbl's picture

Good ad, very nice concept and art, but bad copy, make it a little confusing. Could be much better.

gbl
Activity Score 447
Copy
Reframer's picture

Nice.

Reframer
Activity Score 23
Creative Director at Outcrop.com
Francesco1n's picture

I understand "the other side of a choice"... but... if I take a taxi after drinking, am I wrong? Isn't it a good thing to do?

Francesco1n
Activity Score 73
Art Director
Guest's picture

Please work.

Guest
Dzsoi's picture

I really think there is a disconnection between visual and copy.

Dzsoi
Activity Score 8563
Copywriter
IRONWORKS's picture

You have a choice...

IRONWORKS
Activity Score 218
Graphic Designer at NagaDDB, Malaysia.
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