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We'll get you out, 3

Campaign
Agency Network: 
Published/Aired: 
August 2009
Like
31
Views
11176
New Zealand Land Search & Rescue:  We'll get you out, 3

Description

Print advertisement created by BBDO, New Zealand for New Zealand Land Search & Rescue, within the category: Professional Services.

Advertising Agency: Colenso BBDO Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Karl Fleet
Art Directors: Paul Kim
Designer: Lachlan Palmer-Hubbard
Planner: Hayley Pardoe
Retoucher: Kevin Hyde
Account manager: Kate Smart
Copywriters: Paul Kim
Agency Producer: Phil Newman
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Guest's picture

great cretives. not such a great idea. very literal. B minus

Guest
Guest's picture

Love these. This one is my personal fave but all hit the mark equally in their different environments. A well executed campaign>>

Guest
Dev Kumar's picture

Nope mate...don't agree with the visual. There's no need to show such surreal imagery because you can easily get lost in other more pleasant looking areas. And heaven knows, New Zealand has more than its share of such places. Your tourism guys won't be amused.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

Disagree. One of those 'wish i'd thought of that' moments for myself. Finally AOTW is getting some simple clear ideas up.

Guest
shahid.h's picture

sorry to say but pretty baseless ads! hollow idea, says nothing...ummmm, if i put stairs here and will say "we'll take you there"....

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
Guest's picture

Well I'm guessing the ad would be only seen by New Zealander's as the emergency number on the ad wouldn't be of much use o/seas now would it??

Guest
Guest's picture
Guest
Guest's picture

Colenso BBDO Auckland, again pulling out another fresh idea to make others moan.

Guest
elyoshiro's picture
elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Chori Arg's picture

welcome to the himalaya!!
very monsters inc,

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
Guest's picture

IS THE SAAAAAAAME!!!!

Guest
Guest's picture

Nice executon

Guest
Guest's picture

ghost!

Guest
Guest's picture

nice

Guest
Pedestrian's picture

Maybe I'm out of the loop, but why does a public service need advertising? Feels kind of pointless...like advertising the fire department.

Pedestrian
Activity Score 492
Grace Bastien's picture

In times of natural disasters (I know something about this working for the public service during the Victorian bush fires) governments like to promote the good work that comes out of these departments.
It is a PR exercise more than anything else.

I think it was executed very well. Great art.

Grace Bastien
Mtl Dave's picture

Good idea and Nice execution! And done for the Millenium Summit of Montreal.
http://www2.infopresse.com/blogs/actualites/archive/2009/04/15/article...

Mtl Dave
Activity Score 274
Other
chucklab's picture
chucklab
Activity Score 10
Copywriter
Guest's picture

Everything's been done. This was just done a hell of a lot better. I like it. Never seen that other campaign

Guest
Mtl Dave's picture

Tx for your opinion Guest.

Mtl Dave
Activity Score 274
Other
FULLYLOADED's picture

Beautiful.

FULLYLOADED
Activity Score 83
AXIS ADSCHOOL
FULLYLOADED's picture

"Maybe I'm out of the loop, but why does a public service need advertising? Feels kind of pointless...like advertising the fire department."
If you search them they are a volunteer organisation. Wild guess but donations?? Awareness for donations??

FULLYLOADED
Activity Score 83
AXIS ADSCHOOL
Guest's picture

Excellent work for an original client. Great change from washing powder.

Guest
everartz's picture

awesome... \m/

everartz
Activity Score 7613
Art Director |

| everartz |

wawa0707's picture

Great idea, great art direction.

Copy wise it might be a little see-say --- the line "We'll get you out" does not have to be there IMO.

Because the visual is strong enough, people will be wow'ed more if they figure the idea out on their own! Don't need to point it out. :p

wawa0707
Activity Score 26
Planner
Guest's picture

did you saw monsters inc? well... IS THE SAME!

Guest
Guest's picture

Hmmmm. My cellphone doesn't get reception here. Crap.

Guest
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